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Canon PowerShot A570 IS and
A560 7.1MP Digital Cameras


Canon A570 IS Digital Camera

Canon Powershot A570 IS

Canon Powershot A560 Digital Camera

Canon Powershot A560


CANON DEBUTS TWO NEW “A” TEAM POWERSHOT STARS WITH THE POWERSHOT A570 IS AND A560 DIGITAL CAMERAS


 

 

 

 

 

Feb 22nd, 2007. Canon has today introduced the Canon PowerShot A570 IS and A560 entry level digital cameras, with 7.1 megapixels of effective resolution and a 4x optical zoom (35-140mm in 35mm terms). The Canon A570 IS features the advantage of an image stabilizer coupled with the lens to help prevent camera shake in low light situations.

Both the Canon Powershot A570 IS and the A560 feature a large 2.5" LCD monitor and a real optical viewfinder, take AA type batteries, and incorporate a basic Auto mode for ease of use or you can select from one of 11 handy Scene modes. Optional system accessories are also available.



Powershot A570 IS Back View


Canon Powershot A570 IS and A560 Major
Features

  • 7.1 Megapixels effective resolution

  • 4x optical zoom lens (35-140mm equivalent)


  • Optical Image Stabilizer (A570 IS only)

  • Large 2.5-inch LCD monitor 115,000 pixels

  • Advanced Face Detection and Red Eye Correction


  • Up to 1600 ISO sensitivity for low light shooting


  • Secure Digital (SD) Memory Media storage


  • Optional converter lenses available




Canon PowerShot A570 IS and A560 Press Release


Canon Canada Press release: February 22, 2007 – With the imminent introduction of the PowerShot A570 IS and A560 digital cameras, Canon’s A-Series digital cameras have once again come to the rescue of consumers just joining the digital photo revolution, as well as those who are already in the photo-fray, and are waiting for top-tier technology to trickle down before they trade-up.

Although the line’s “A” designation stands for the convenient AA batteries it accepts, it could easily stand for “affordable” or simply reflect the consistently high marks that these feature-packed PowerShot digital cameras earn from camera users and digital camera advocates alike, these two newest A-Series digital cameras continue to deliver on Canon’s long-standing commitment to produce the highest quality cameras at the highest possible value to consumers. Indeed, Canon’s A-series of cameras have long been heralded as a top-featured, entry-level line of digital cameras and rewarded with considerable consumer loyalty1. “

As Canon leads the way in digital camera design, innovation, and image excellence, we are also seeking ways to put the power of those imaging advances into the hands of digital camera users everywhere,” said Ian Macfarlane, Vice President and General Manager of the Consumer Imaging Group at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A. Inc. “We are very proud that our new PowerShot A570 IS and PowerShot A560 digital cameras continue to fulfill that commitment and deliver on the promise of high quality and affordability.”

Sophistication Made Simple

Both the PowerShot A570 IS and the PowerShot A560 digital cameras are built with the kind of intuitive engineering that makes taking great pictures as simple as pointing and shooting. From the cameras’ Face Detection technology that detects multiple human faces in a scene and the new Red-eye Correction feature that greatly reduces that cursed condition that can occur with flash photography, to the on-board Intelligent Orientation Sensor that automatically detects whether the camera is being held and shot vertically or horizontally, these Canon cameras give users the freedom to shoot and share their photos with incomparable ease. The new models also feature a large and bright 2.5-inch 115,000 pixel LCD colour display, making it easier to review captured images, perform on-camera editing and read and select menu options.

DIGIC III

The "brain" of these new PowerShot A-Series digital cameras is DIGIC III, the newest iteration of Canon's ultra-efficient (and proprietary) image processor. Previously available only on Canon’s most advanced digital cameras, the DIGIC III image processor accounts for the camera's higher performance levels including faster start up, autofocus and shutter response times, improved image quality and more efficient power consumption; resulting in extended battery life under typical shooting conditions.

With Canon's new Face Detection AF/AE/FE technology, the camera can detect, lock on and track multiple human faces in a scene simply by pressing the shutter button halfway. The face detection algorithm automatically prioritizes and selects faces and not simply the closest object. It will then optimize the focus, exposure, and flash to help ensure the best possible results. Working in concert with Face Detection, the “Red-eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen, eliminating the need for additional software. Canon’s new Face Detection Technology makes for even easier picture taking moments, helping users to ensure in-focus smiles, and assist in the elimination of overexposed faces.

In addition, the DIGIC III image processor has a more aggressive noise reduction algorithm enabling PowerShot A-Series owners to shoot at ISO equivalent speed ratings from 80 to a super high 1600 for increased low light photo flexibility. This sensitivity at the top-end allows the camera to utilize faster shutter speeds, significantly reducing the effects of camera shake and subject movement during hand- held or low-light photography.

Canon Powershot A570 IS Digital Camera

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The PowerShot A570 IS Digital Camera

The 7.1 megapixel PowerShot A570 IS digital camera takes its place as the new “A” team value champ with its impressive 4x (35mm-140mm equivalent) zoom lens and Canon’s advanced Optical Image Stabilization (OIS) that significantly reduces the effects of camera shake (and the ruined pictures they cause). Canon’s “lens shift” optical system actually allows the lens to physically compensate for camera movement, even when that movement is caused by extended telephoto or low-light shooting conditions. The PowerShot A570 IS Digital Camera’s OIS is firmly rooted in the technological advances made by Canon in the design and construction of its professional EOS SLR and professional video lenses.

Adding to the camera’s optical excellence is its fast lens (opening up to f/2.6 at wide-angle settings and f/5.5 at telephoto settings). The PowerShot A570 IS digital camera’s great range of functions can be enhanced and expanded with any one of three optional converter lenses – a tele-converter, a wide converter or a close-up lens for macro photography – that attach to the camera’s zoom with the addition of an optional conversion lens adapter. The PowerShot A570 IS digital camera accommodates MultiMedia MMC memory cards as well as standard SD memory cards and the new, high capacity SDHC memory cards.

Fitting firmly and comfortably into a user’s hand, the PowerShot A570 IS digital camera continues the line’s characteristic grip design and easy-to-use intuitive interface with the added accent of a new champagne colour grip.

In stores beginning in March 2007, the PowerShot A570 IS digital camera kit carries a manufacturer’s suggested list price of $440* and includes two standard AA alkaline batteries, a 16MB MMC Memory card, a USB interface cable, an AV cable a wrist strap, and Canon’s software suite.

The PowerShot A560 Digital Camera

The 7.1 megapixel PowerShot A560 digital camera captures nearly all of the imaging advances of the PowerShot A570 IS digital camera. Like its image stabilized A-series teammate, the PowerShot A560 digital camera features a smooth 4x (35mm-140mm equivalent) zoom lens and a bright 2.5-inch LCD screen. Here again, its comfortable construction and grip snugs the camera firmly into the user’s hand and its automatic, intuitive features make the PowerShot A560 digital camera a snap to use under virtually any shooting conditions, including often difficult low-light circumstances. This low-light effectiveness is due in large part to the pairing of the camera’s fast (f/2.6 - f/5.5) lens, it’s top-end super-high ISO of 1600 and of course, the myriad blessings bestowed by the DIGIC III image processor.

Formidable yet phenomenally user-friendly, the PowerShot A560 digital camera maintains the high quality and high affordability factors that PowerShot A-Series cameras have come to represent. The PowerShot A560 digital camera accommodates MultiMedia MMC memory cards as well as standard SD memory cards and the new, high capacity SDHC memory cards. In stores beginning in March 2007, the camera includes two standard AA alkaline batteries, a 16MB MMC memory card, a USB interface cable, an AV cable, a wrist strap, and Canon’s software suite at a manufacturer’s suggested list price of $380*.

Direct Print

Like all PowerShot digital cameras, these newest additions to the A-series work seamlessly with Canon's petite compact photo printers to deliver stunning high quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer—such as the SELPHY CP730 or PIXMA mini260 models. Press the bright blue Print/Share button, and within moments2, a brilliant, borderless 4x6-inch print begins to emerge. It is that simple. Canon's compact Photo Printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.

Windows Vista Ready

As one of Microsoft's Premier Launch Partners, Canon is proud to announce that all PowerShot cameras announced in 2007 are Certified for Windows Vista according to Microsoft standards, without any extra downloads or upgrades. Additionally, all current models are fully compatible with other operating systems including Windows XP and Mac OS X (Versions 10.2 - 10.4)





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