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Canon
Canada Press release: MISSISSAUGA,
ON, February 22, 2007 – Call it Canon caché or ELPH excellence,
but the two newest, 7.1 megapixel entries into Canon’s legendary
line of thin, trim, Digital ELPH cameras – the PowerShot SD750
Digital ELPH and the PowerShot SD1000 Digital ELPH – continue
to push the envelope of easy image excellence, without leaving
a telltale bump or bulge when discretely deposited in a pocket
or purse. ELPH cameras are recognized by consumers from the
tech-savvy to the style conscious alike.
Indeed,
the SD750 Digital ELPH and SD1000 Digital ELPH cameras are
set to take their proven places out and about, from the high
profile red carpet walkways of premieres and parties and the
scintillating stylista demands of special nights on the town
to cool and casual anywhere/anytime outings. These Digital
ELPH cameras remain the alpha photo fashion accessories and
the apex progenitors of style and substance…often imitated,
never duplicated.
Both
the PowerShot SD750 and the SD1000 Digital ELPH cameras build
on Canon’s original and iconic box and circle design – now
so frequently replicated by others – while maintaining their
own individual ELPH identity. The PowerShot SD750 Digital
ELPH camera design features artfully sculpted contours, evocative
etched surfaces and even the option of dual-tone, silver and
midnight matte black face and full-black back panel that blends
seamlessly with its large and newly enhanced three-inch LCD
display. The model is also offered in the traditionally finished
case with its timeless brushed sliver patina and brilliant
gloss highlights.
The
PowerShot SD1000 Digital ELPH offers consumers the choice
of either original silver or dual-tone matte black and silver
design case. The PowerShot SD1000 Digital ELPH camera dispenses
with the contours of the PowerShot SD750 Digital ELPH model
in favour of a more modern, minimalist aesthetic with cleanly
rendered lines and squared-off edges. Adding to the camera’s
crisp presentation, the dual-tone model is edged in the matte-black
accent, in addition to creating an eye-catching, matte black
finish on the barrel of the camera’s 3x (35-105mm equivalent)
optical zoom lens and the ELPH trademark “circle” that rings
the lens.
“Despite
all of the emphasis on their sleek and stylish stainless steel
shells, The PowerShot SD750 and SD1000 Digital ELPH cameras
are first and foremost Canon cameras with all of the acclaimed
quality, integrity, imaging excellence, design innovation
and intuitive engineering that we bring to our products,”
said Ian Macfarlane, Vice President and General Manager of
the Consumer Imaging Group at Canon Canada Inc., a wholly
owned subsidiary of Canon U.S.A. Inc.
DIGIC
III
The
"brain" of these new Digital ELPH cameras is DIGIC III, the
newest iteration of Canon's ultra-efficient (and proprietary)
image processor. The DIGIC III Image Processor accounts for
the camera's higher performance levels including faster start
up, autofocus and shutter response times, improved image quality
and more efficient power consumption; resulting in extended
battery life under typical shooting conditions.
With
Canon's new Face Detection AF/AE/FE technology, the camera
can detect, lock on and track multiple human faces in a scene
simply by pressing the shutter button halfway. The face detection
algorithm automatically prioritizes and selects faces and
not simply the closest object (based on Canon's Intelligent
Scene Analysis/iSAPS technology). It will then optimize the
focus, exposure, and flash to ensure the best possible results.
Working in concert with Face Detection, the “Red-eye Correction”
feature helps to detect and correct red-eye during playback
mode. Images can be corrected manually while viewing photos
on the LCD screen, eliminating the need for additional software.
Canon’s new Face Detection Technology makes for even easier
picture taking moments, helping users to ensure in-focus smiles,
and assist in the elimination of overexposed faces.
Thanks
to the DIGIC III Image Processor’s more aggressive noise reduction
algorithm, both the PowerShot SD750 and the SD1000 Digital
ELPH cameras are able to shoot at ISO equivalent speed ratings
from 80 to as high as 1600. This increased sensitivity at
the top-end allows the cameras to utilize faster shutter speeds,
significantly reducing the effects of camera shake and subject
movement during hand held or low-light photography. In addition,
both models offer users the option of Canon’s new “Auto ISO
Shift” feature which, at the touch of a button, can accurately
increase the ISO up to 800, in order to help offset camera
shake due to low-light or unsteady shooting conditions.
Both
cameras’ big and bright 230,000 pixel LCD screens feature
Canon’s new PureColor LCD and are constructed with a new multi-level
coating that reduces glare, suitable for brightly lit environments.
In addition, the new PureColor LCD offers a layer of protection
to that extra large three-inch LCD screen on the SD750 Digital
ELPH cameras and 2.5-inch LCD screen on the SD1000 Digital
ELPH cameras. The multi-level coating also resists scratches,
smudges and fingerprints.
The
PowerShot SD750 Digital ELPH Camera
Among
the distinguishing features of the PowerShot SD750 Digital
ELPH cameras are its boldly sculpted lines and spiral etchings.
Departing from the familiar edges and planes that represent
ELPH design, these smooth contours create an integrated “solid
form” shape that is at once comfortable to the hand and appealing
to the eye. The PowerShot SD750 Digital ELPH camera features
a new “Touch Control Dial” on the rear panel that provides
easy, fingertip access to many operations including mode selection,
setting ISO speed and other value settings. As with all Digital
ELPH cameras, the PowerShot SD750 Digital ELPH camera is lightweight
and compact, tipping the scales at less than five ounces,
and measuring approximately 0.75 of an inch thick, 2.25-inch
high and fractionally more than 3.5-inches long.
In
stores beginning late March 2007, the PowerShot SD750 Digital
ELPH ships with a rechargeable battery pack, a 32MB SD memory
card, a USB interface cable, an AV cable, a wrist strap, and
Canon’s software suite and sells for a manufacturer’s suggested
list price of $560.*
The
PowerShot SD1000 Digital ELPH Camera
Through
its signature squared-off and unobstructed flushed case design,
a modern twist on the traditional design triumphs of the classic
ELPH, the PowerShot SD1000 Digital ELPH camera incorporates
nearly all of the features of its slightly senior sibling.
Indeed, beyond the case design, the most noteworthy differences
are the PowerShot SD1000 Digital ELPH’s 2.5-inch, 230,000
pixel PureColor LCD display, an optical viewfinder and its
use of the more traditional ELPH function setting button (as
opposed to the SD750’s more integrated, Touch Control Dial).
The
PowerShot SD1000 Digital ELPH camera weighs in at less than
4.5 ounces, and at 3.39 inches long, 2.11 inches high is actually
smaller than a deck of regulation playing cards. In stores
beginning late March 2007, the PowerShot SD1000 Digital ELPH
camera ships with a rechargeable battery pack, a 32MB SD memory
card, a USB interface cable, an AV cable, a wrist strap, and
Canon’s software suite and sells for a manufacturer’s suggested
list price of $630*.
Direct
Print
Like
all PowerShot digital cameras, these newest additions to the
SD-series work seamlessly with Canon's petite compact photo
printers to deliver stunning high quality borderless prints.
Consumers simply connect their PowerShot digital camera to
a Canon compact photo printer—such as the SELPHY CP730 or
PIXMA mini260 models. Press the bright blue Print/Share button,
and within moments1, a brilliant, borderless 4x6-inch print
begins to emerge. It is that simple. Canon's compact photo
printers are PictBridge compatible, so they work with PictBridge
enabled digital cameras to provide users with excellent image
quality and ease-of-use, especially when paired with a Canon
digital camera.
Windows
Vista Ready
As
one of Microsoft's Premier Launch Partners, Canon is proud
to announce that all PowerShot cameras announced in 2007 are
Certified for Windows Vista according to Microsoft standards,
without any extra downloads or upgrades. Additionally, all
current models are fully compatible with other operating systems
including Windows XP and Mac OS X (Versions 10.2 - 10.4).
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