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Nikon Announces


Capture the Power of the Moment with the Confidence of a Nikon

Nikon Canada Inc. Press release:

TORONTO, ON - October 28, 2003 - Just in time for the holidays, Nikon Canada Inc. today announced the Coolpix 3700 digital camera - the ideal choice for digital photography enthusiasts looking for a simple-to-use, point and shoot camera offering Nikon's legendary image quality.

This stylish camera continues the tradition of image quality, operating ease and portability that distinguishes Nikon's award-winning Coolpix series. The Coolpix 3700 features a 3x optical Zoom-Nikkor lens and 3.2 megapixels of resolution, delivering superior optical performance and photo quality (2,048 x 1,536 pixels) images. Nikon's new advanced image-processing algorithm ensures faithful colour reproduction, sharp contrasts and consistent clarity in virtually all shooting conditions. Image quality is further enhanced thanks to the high-precision 256-segment Matrix exposure metering and Auto White Balance (AWB) with TTL control which automatically select ideal exposures for the photographer according to the shooting conditions they're in.

The Coolpix 3700 was designed to simplify and streamline picture-taking for the amateur photographer, while at the same time increasing the versatility and enjoyment of digital photography.

The Coolpix 3700 is equipped with 15 versatile Scene Modes, including Portrait, Party/Indoor, Sunset, Museum, Fireworks Show and Panorama Assist, which instantly automate image composition for a wide range of activities, backgrounds and lighting conditions. Users can also enjoy continuous shooting to catch all the action and spontaneity of the moment, as well as time-lapse photography, such as shooting a sunset. The handy Macro Function allows photographers to get as close as 4 cm to subjects and capture the finest details, while the Multi-Area Auto Focus locks onto subjects in no time. Reaching beyond still pictures, the Coolpix 3700 features eight movie modes, including one for filming TV-resolution movies at 30 frames per second (fps), complete with sound.

Even with all these functions, the controls on the Coolpix 3700 have been kept to a minimum and are logically arranged for easy, speedy handling. The camera also powers-up instantly and features a quick shutter response, so photographers can catch the shots they want. The Coolpix 3700's high-definition LCD monitor also makes it easy to frame shots.

The Coolpix 3700 comes complete with NikonView 6 software that lets users easily transfer photos from the camera to the computer, edit them, email and print them in a variety of layouts and sizes. As well, this software removes red-eye with one click of a button.

Designed for today's mobile lifestyle, the slim, ultra-compact Coolpix 3700's aluminum body (only 4.4 oz) is designed to go anywhere - fitting comfortably in most shirt pockets. With its elegant looks, outstanding portability and innovative functions, the Coolpix 3700 will expand and enrich the world of digital photography for dynamic people on the go.

Availability, Pricing and Warranty
The Coolpix 3700 will be available in November at Authorized Nikon Canada Dealers for a suggested retail price of $599. Nikon Coolpix cameras purchased through an authorized dealer are covered under a two year Canadian warranty against manufacturing defects - the only warranty of its kind to offer two year in-Canada service on consumer digital cameras.

About Nikon
Nikon Canada Inc. headquartered in Mississauga, Ontario, is a subsidiary of Nikon Corporation, a world leader in imaging products, precision equipment and instrument technology. Nikon Canada offers an extensive array of digital, SLR and compact cameras as well as film scanners, binoculars and microscopes for the consumer, business and photography markets. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers.

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