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Canon
Canada Press release: MISSISSAUGA, ON., January
20, 2005 – Building upon the enormous success of
the PowerShot A70 and A75 models, Canon’s new compact
3.2 megapixel PowerShot A510 digital camera with a powerful
4x optical zoom provides consumers with a comfortable
introduction to the fun and freedom of digital photography.
Named
for their use of AA batteries, Canon’s A-series
digital cameras offer easy-to-use, high quality features
to consumers looking to capture, save and share meaningful
memories, personal milestones and family functions.
"Backed
by more than 70 years of imaging technology experience,
Canon delivers sophisticated, stylish high-quality
digital imaging technology and easy-to-use product
designs that fit into a wide range of consumer lifestyles,"
said Ian Macfarlane, Vice President and General Manager
of the Imaging Systems Group, Canon Canada Inc, a
wholly owned subsidiary of Canon U.S.A. Inc. "Canon’s
PowerShot A-series has been the popular digital camera
line-up among consumers for almost two successive
two years. We fully expect the PowerShot A510 camera
to be as well received by consumers as its predecessors."
Canon
PowerShot A510 Digital Camera
The next generation PowerShot A510 digital camera
is 13 per cent smaller and 10 percent lighter than
its predecessor, yet it is equipped with a longer
4.0x 35-140mm (35mm format equivalent) optical zoom
lens with Canon optics for sharp images. The new lens
features all-glass construction and two aspherical
elements in a seven-element formula.
In
order to make the camera smaller, Canon engineered
the new PowerShot A510 model to accept SD media. Even
with its small size, the camera sports a large 1.8-inch
LCD screen for easy preview and review. It also includes
Canon’s exclusive DIGIC image processor for faster
processing speed and excellent image quality with
crisp, vibrant colours.
The
PowerShot A510 digital camera requires only two AA
batteries, while providing the same number of shots
(300 with LCD screen on) as previous models that used
four batteries, thanks to reductions in power consumption
made possible by improvements in key components and
circuit design.
Like
its A75 predecessor, the PowerShot A510 digital camera
is equipped with a nine-point AiAF "Smart"
autofocus system and 13 shooting modes. The standard
shooting modes are Full Auto, Program, Manual, Shutter-priority
and Aperture-priority with additional modes including
Portrait, Landscape, Night Scene, Fast Shutter, Slow
Shutter, Special Scene, Stitch Assist and Movie. The
Special Scene mode, which makes it easy for beginners
to achieve optimum results in many popular photo opportunities,
has been enhanced with the addition of two new settings
called Night Snapshot and Kids & Pets. The PowerShot
A510 digital camera is also capable of recording movies
with sound for up to three minutes per clip, making
it perfect for capturing memories in motion.
The
new camera’s grip is ergonomically improved,
and the control layout is even easier to use than
before. Other camera functions including self-timer
and review have also been enhanced for greater creative
flexibility.
The
DIGIC™ Difference
Image quality is enhanced and improved as a result
of Canon’s proprietary DIGIC (Digital Imaging
Integrated Circuit) image processor. DIGIC combines
the roles of image processing and camera function
control into one chip, resulting in faster display
and write times for each image and lower power consumption,
which extends battery life. Moreover, because DIGIC
technology was designed specifically for use in digital
cameras it is also capable of handling JPEG compression
and expansion; memory card control; LCD/Video control
and processing gain control (control of CCD signal
amplification); Auto Exposure; Auto Focus; Auto White
Balance control and most other functions.
Print/Share
Button
Located on the backside of the PowerShot A510 digital
camera is the Print/Share button. This button simplifies
and accelerates direct printing to compatible Canon
and PictBridge-enabled printers and one-touch image
transfer to Windows XP, Me, 2000, and 98 computers
for use with image processing programs, uploading
to the Internet, or as email attachments. When the
camera is connected to a compatible printer or computer,
the Print/Share button illuminates to let the user
know to press the Print/Share button to begin the
printing or downloading process.
Optional
Accessories
In addition to its rich feature set, the PowerShot
A510 digital camera is compatible with a wide variety
of optional accessories including supplementary wide-angle
(WC-DC52), telephoto (TC-DC52A) and close-up lenses
(52mm Close-up Lens 250D). These accessories enhance
the new camera’s versatility and make it easier
to use in specialized applications such as real estate
and insurance photography. A Waterproof Case WP-DC60
is also available and can be used at depths up to
39.6 metres. The combination of the A510 digital camera
with the WP-DC60 housing is great for family vacations
at the beach, while skiing, or simply to protect the
camera from the elements.
Pricing
& Availability
The PowerShot A510 digital camera kit includes Interface
Cable IFC-400PCU, AV Cable AVC-DC300, Wrist Strap
WS-200, SD MultiMediaCard MMC-16M and two AA-size
Alkaline batteries as well as Canon Digital Camera
Solution Disc Version 22, featuring the latest versions
of Canon’s powerful software and ArcSoft PhotoStudio.
The Canon PowerShot A510 digital camera kit will be
available by the end of February for a manufacturer's
suggested list price of $375 CAN.*
Editor's
Note: Based on the announced US estimated street price
of $199 US, we would expect the Canadian street price
on the Canon Powershot A510 to be somewhere between
$249 and $299 CAN.
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