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Press
release: LAKE SUCCESS, N.Y., Oct. 25, 2005,
2005 – Imagine taking a family portrait from the
living room and then wirelessly beaming that image to
a printer in the home office without ever having to
leave your seat. Sound like magic? It's not. With the
sleek new PowerShot SD430 Digital ELPH Wireless digital
camera, consumers can get rid of that tangle of computer
and printer wires around their desk and take pictures
more freely.
Perhaps
the best thing about this new digital camera is not
just that it's wireless, but that it's so easy to use.
All the user needs to do is connect the supplied Wireless
Print Adapter to a Canon PictBridge printer, such as
the new Canon SELPHY CP510 or CP710 models, and press
the blue lit Print/Share button on the back of the camera.
Seconds later, the image is sent wirelessly to the printer
and a photo-lab quality print begins to emerge. How's
that for a magic trick?
Consumers
can also wirelessly download images from this 5.0 megapixel,
3X optical zoom digital camera to a compatible personal
computer, or even operate the camera remotely from as
far away as 100 feet -- pretty neat if you're a parent
trying to capture a nice candid portrait of a son, daughter
or significant other when they're not looking. The SD430
digital camera is also sure to be a hit at parties where
friends will be amazed as images are automatically transferred
wirelessly from the camera to a computer display while
the party is still in full swing. A straightforward
user interface on the SD430 Digital ELPH makes using
all the wireless features on this digital camera a snap.
"With
the new Canon PowerShot SD430 Digital ELPH Wireless
model, we've built a camera that takes the advances
of wireless digital photography and makes them so simple
that users of all levels can enjoy them," said
Yukiaki Hashimoto, senior vice president and general
manager of the Consumer Imaging Group at Canon U.S.A.,
Inc. "Paired with one of our PictBridge-compatible
SELPHY or PIXMA Photo Printers, this new wireless digital
camera lets consumers easily shoot and print freely
without ever feeling tied down."
Wireless
Made Easy
Since the Wireless Print Adapter WA-1N included with
the SD430 Digital ELPH is pre-registered on the camera
as a connecting device, wireless printing requires no
initial setup. All the user needs to do is connect the
adapter to a current Canon SELPHY or PIXMA PictBridge
printer and they're ready to go. Once they select the
image they want from the back of the camera, one more
press of the Print/Share button is all it takes to print
wirelessly. When the print is finished, they just pop
the image into a frame and they have a great gift with
only minimal effort.
Using
the IEEE802.11b Wi-Fi standard, the SD430 digital camera
can transmit a 5.0 megapixel image file to a compatible
Canon SELPHY or PIXMA Photo Printer at high speed in
approximately six seconds. With wireless direct printing
using the SD430 digital camera, consumers are freed
from the trouble of connecting their camera to a printer
with a USB cable each time they want to print.
Images
captured with the PowerShot SD430 digital camera can
also be transferred wirelessly to a PC equipped with
a wireless LAN card or a wireless access point device
such as a router. When the camera is set for Auto Transfer,
all the user needs to do is take a picture. Within seconds,
the resulting image appears on the computer monitor
at full screen magnification. When Auto Transfer is
shut off, images are transferred wirelessly to the PC
using the camera's Print/Share button. Users can even
print their images wirelessly via the computer by camera
operation alone.
Candid
Camera
Another cool trick on the SD430 digital camera is its
ability to be remotely operated when connected wirelessly
to a PC, allowing the user to capture images to the
computer at distances up to 100 feet from the camera.
The user can actually track the action via a live, wireless
video feed to the computer and instruct the camera to
take a picture just by pressing a button on the keyboard.
This feature is great for photographing a shy or reclusive
subject. For instance, a photographer could set the
SD430 digital camera next to a bird feeder and track
the action on a computer, hitting the button at just
the right moment when the bird lands. The photographer
could also bring the camera and a laptop out into the
woods and photograph wild animals from a distance without
disturbing them.
New
Futuristic "Slit & Frame" Design
Along with its technical innovations, the new PowerShot
SD430 Digital ELPH Wireless sports a snazzy new design
with sharp edges, a soft sloping shape and a blinking
blue light visible from the front or rear of the camera
to indicate when wireless transmission is occurring.
The SD430 model's new "Slit & Frame" design
splits it into a camera section and an antenna section
suggesting the elegance of the DIGITAL ELPH line with
the high-tech innovation of its wireless capabilities.
Same
Powerful Core Technology
Featuring the already proven 1/2.5-inch 5.0 megapixel
CCD sensor from the Digital ELPH SD400 and SD450 models,
the SD430 uses many of the same key imaging features
including an ultra-small, high-quality 3X optical zoom
lens which uses two "UA" glass-mold aspherical
lenses. The SD430 Digital ELPH Wireless features Canon's
exclusive Intelligent Orientation Sensor/9-point AiAF
autofocus system that allows the camera to automatically
detect vertical or horizontal direction and accurately
detect and focus on subjects within the 9-point focusing
frame.
DIGIC
II Image Processing Technology- Hi-Speed USB 2.0
True to the PowerShot tradition, the SD430 Digital ELPH
Wireless digital camera has many of the latest advances
in Canon technology including the proprietary DIGIC
II imaging processor. The processor enhances picture
definition, vibrancy and quality, while helping increase
the speed of the cameras' startup, autofocus, shutter
response, playback and image processing speed while
reducing power consumption by 35% compared to the original
DIGIC chip. If the user would like to send their images
over a wired connection, image transfer speed is accelerated
(when used with a USB 2.0 compatible computer, printer
or other peripheral), thanks to the inclusion of a Hi-Speed
USB 2.0 port. The USB 2.0 port is backwards compatible
(at no increased speed) with computers featuring standard
USB 1.1 connections.
Print
Photos in Seconds
Like all PowerShot digital cameras, the SD430 digital
camera works seamlessly with Canon's petite SELPHY Compact
Photo Printers -- an essential PowerShot accessory.
Consumers connect their PowerShot digital camera to
a SELPHY printer -- such as the new SELPHY CP510, CP710
and CP600 models -- press the lighted Print/Share button,
and within seconds images emerge. Presto! It's that
simple. Canon's SELPHY Compact Photo Printers are PictBridge
compatible. They work with PictBridge enabled digital
cameras and offer excellent image quality and ease-of-use,
especially when paired with a Canon digital camera.
At 28 cents-per-print , printing photos directly from
a digital camera is both easy and affordable.
What's
Included
The PowerShot SD430 Digital ELPH Wireless camera kit
includes Wireless Print Adapter WA-1N, Compact Power
Adapter CA-DC20, Battery Pack NB-4L, Battery Charger
CB-2LV, Interface Cable IFC-400PCU, AV Cable AVC-DC300,
Wrist Strap WS-600, SD Memory Card SDC-16M and a set
of instruction manuals as well as the Canon Digital
Camera Solution Disc Version 27, featuring the latest
versions of Canon's powerful software and ArcSoft PhotoStudio
Pricing
& Availability
The Canon PowerShot SD430 Digital ELPH Wireless digital
camera is scheduled to be available in the U.S. by the
end of January 2006 at an estimated selling price of
$499.99 US.
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