Press Release , July 28, 2004 - A digital camera is only as good as the prints it captures, and the new Fujifilm FinePix S3100 and FinePix S5100 are equipped with the power to produce brilliant images for unforgettable prints. The successors to the popular FinePix S3000 and FinePix S5000, these digital cameras bring 6x and 10x optical zoom respectively and four megapixels to the photographic experience. Sleek and versatile, the FinePix S3100 and S5100 offer digital muscle along with convenience and simplicity beyond entry-level offerings, to produce clean, crisp photographs.

“Fujifilm has further bridged the gap between ‘point-and-shoot’ simplicity, convenience, and SLR sophistication with these new models,” says Kent Hatton, Senior Director of Marketing, Consumer and Professional Imaging, Fuji Photo Film Canada Inc. “We acknowledge the diversity of needs and wants in the high-end category, and are confident that the wide range of features available in these prosumer digital cameras will cater to the desires of the more sophisticated digital photographer".

Fuji Finepix S5100 back view

About the Fuji FinePix S5100
Users can feel confident in every image they take with the FinePix S5100 digital camera with four megapixel CCD technology. The 10x optical zoom with focal range of 37 – 370 mm* ensures crisp, clean images. For those really distant shots, the 3.6x digital zoom extends the zoom power up to a staggering 36x.

Versatile shooting options make taking unique images easy each and every time. There are ten exposure modes - including three light metering choices; the high-speed continuous shooting which provides three modes for capturing moving subjects; and a wide range of ISO settings including 64, 100, 200, 400 and AUTO. In addition, this model offers several creative manual options including seven manually selectable white balances – one of which is a custom setting.

Like the FinePix S3100, an optional 1.5x Tele Conversion Lens or optional 0.79x Wide Conversion Lens can be attached to the FinePix S5100 to magnify a subject or fit more into each shot. The high-resolution 115,000-pixel LCD electronic viewfinder (EVF) ensures users can view complete shooting information clearly and easily. The high-speed Dual Auto Focus (AF) system ensures sharp image capture – including moving subjects. The AF assist illuminator can be activated in low light, while the Area Focus function does not require users to focus and recompose before snapping the shot.

The convenient photo mode button or ‘F’ button on the FinePix S5100 lets users select quality mode, sensitivity level or colour mode quickly and easily. This enables users to quickly adapt to their shooting environment and set the look of the photo from bright colour, to classic black and white, to a chrome finish. * Equivalent for 35 mm camera.

FinePix S5100 features at a glance:

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Fuji Finepix S3100

Fuji Finepix S3100 back view

About the FinePix S3100
The FinePix S3100 offers four megapixel CCD technology and high performance 6x optical zoom with 3.4x digital zoom for detailed images. Compact and lightweight, this SLR-style digital camera offers easy handling and intuitive operation through various shooting functions including AUTO, Manual, and Scene Position settings for portraits, landscape, sports and night scenes. By attaching an optional 1.5x Tele Conversion Lens to magnify the subject, or an optional 0.79x Wide Conversion Lens to include more of the scene, users can further customize their images quickly and easily to capture the exact shot they are looking for.

FinePix S3100 features at a glance:

Additional accessories included: 16 MB xD Picture Card, 4 AA type alkaline batteries, lens cap, adapter ring, shoulder strap, USB cable, A/V cable and FinePix Software CD-ROM

Availability and Pricing
The FinePix S3100 Zoom and S5100 Zoom will be available in Canada from retailers in August. The S3100 will be available at an estimated street price of $399 CAN and the S5100 will be available at an estimated street price of $549 CAN. For additional information on the FinePix S3100 click here (PDF brochure) and for the FinePix S5100 click here (PDF brochure).