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Nikon D40 Digital SLR Wins
DIWA 2007 Gold Award

March 21st , 2007. The 6.1 MP Nikon D40 digital SLR has been awarded a Gold Award by the Digital Imaging Websites Association (DIWA). In bestowing the award to the Nikon D40, the DIWA members note:

"Although the Nikon D40 is an entry-level digital SLR camera, many of its internal technologies are inherited from its far more expensive siblings, the Nikon D80 and D200. This includes its excellent 3D Colour Matrix II metering, its high quality image-processing algorithms and fast performance. Thanks to this, the Nikon D40 delivers excellent price/quality ratio. Several samples have passed our rigorous DIWA testing procedure with excellence, making the Nikon D40 a worthy winner of a DIWA Gold Award."


The Digital Imaging Websites Association (DIWA) is a growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike.

DIWA awards come in the form of bronze, silver and gold medals for various product categories.

Nikon D40 digital SLR Camera with AF-S DX 18-55mm zoom lens

DIWA Gold Award to Nikon D40 Digital SLR
Press Release

DIWA Press Release. Amsterdam, March 22, 2007:
DIWA (Digital Imaging Websites Association), a world-wide organisation of collaborating websites, today announces a DIWA Gold Award to the Nikon D40 digital single-lens-reflex (DSLR) camera for its high overall performance at a very competitive price.

Many people believe that high image resolution is synonymous with high image quality, but this is not always the case. High quality optics, first class image processing and ample image resolution is usually the best combination for optimum image quality and camera performance. When introducing the D40, Nikon claimed that 6 Megapixels is the ideal image resolution for the targeted consumers. After testing numerous samples of the D40, the international DIWA group of experts unanimously confirms Nikon's statement. The Nikon D40 is a quality built camera with good ergonomic design, user-friendly operation, fast and precise functions, excellent image quality and last but not least, at a very attractive price.

Kai Thon, DIWA's test manager says: "The DSLR camera market is booming and new models are introduced at rapid pace. DIWA members are pleased to confirm that the Nikon D40 is far more than just another DSLR. Built on Nikon's long experience and indisputable reputation for quality, filled with the most important goodies from more advanced Nikon models, with priority on performance rather than marketing tricks and gimmicks, the D40 is currently as close to the perfect DSLR you can get for a reasonable sum of money".

Over several decades, Nikon has built their remarkable reputation primarily as makers of top quality 35 mm system cameras and lenses. This legacy is forwarded into the digital age by maintaining the classic Nikon quality camera bodies and high performance Nikkor lenses, supplemented by state-of-the-art digital imaging technologies. This and a most competitive price tag make the Nikon D40 an obvious winner of a DIWA Gold Award.

Learn more about the Nikon D40 in our first look review.

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