D40 Digital SLR Wins
DIWA 2007 Gold Award
21st , 2007. The
6.1 MP Nikon D40 digital SLR has been awarded a Gold Award
by the Digital Imaging Websites Association (DIWA). In
bestowing the award to the Nikon D40, the DIWA members
the Nikon D40 is an entry-level digital SLR camera, many
of its internal technologies are inherited from its far
more expensive siblings, the Nikon D80 and D200. This
includes its excellent 3D Colour Matrix II metering, its
high quality image-processing algorithms and fast performance.
Thanks to this, the Nikon D40 delivers excellent price/quality
ratio. Several samples have passed our rigorous DIWA testing
procedure with excellence, making the Nikon D40 a worthy
winner of a DIWA Gold Award."
Imaging Websites Association (DIWA) is a growing group of independent
Web-based specialist publications dedicated to digital imaging.
DIWA harnesses the collective talent and expertise of its members,
resulting in industry awards that command unparalleled confidence
and value, both for consumers and the industry, alike.
come in the form of bronze, silver and gold medals for various
Gold Award to Nikon D40 Digital SLR
DIWA Press Release. Amsterdam, March 22, 2007:
DIWA (Digital Imaging Websites Association), a world-wide organisation
of collaborating websites, today announces a DIWA Gold Award to the
Nikon D40 digital single-lens-reflex (DSLR) camera for its high overall
performance at a very competitive price.
Many people believe
that high image resolution is synonymous with high image quality,
but this is not always the case. High quality optics, first class
image processing and ample image resolution is usually the best combination
for optimum image quality and camera performance. When introducing
the D40, Nikon claimed that 6 Megapixels is the ideal image resolution
for the targeted consumers. After testing numerous samples of the
D40, the international DIWA group of experts unanimously confirms
Nikon's statement. The Nikon D40 is a quality built camera with good
ergonomic design, user-friendly operation, fast and precise functions,
excellent image quality and last but not least, at a very attractive
Kai Thon, DIWA's
test manager says: "The DSLR camera market is booming and new
models are introduced at rapid pace. DIWA members are pleased to confirm
that the Nikon D40 is far more than just another DSLR. Built on Nikon's
long experience and indisputable reputation for quality, filled with
the most important goodies from more advanced Nikon models, with priority
on performance rather than marketing tricks and gimmicks, the D40
is currently as close to the perfect DSLR you can get for a reasonable
sum of money".
Over several decades,
Nikon has built their remarkable reputation primarily as makers of
top quality 35 mm system cameras and lenses. This legacy is forwarded
into the digital age by maintaining the classic Nikon quality camera
bodies and high performance Nikkor lenses, supplemented by state-of-the-art
digital imaging technologies. This and a most competitive price tag
make the Nikon D40 an obvious winner of a DIWA Gold Award.
Learn more about
the Nikon D40 in our first look review.