Olympus Press Release, September 3, 2004
- When the world's top designers meet this month under
the tents in New York City's Bryant Park, Olympus
is proud to be one of them. In an unprecedented product
launch, Olympus will release the new Stylus Verve
4.0-megapixel digital camera in 6 brilliant designer
colors to make a fashion statement on the runways
as the Official Camera of Olympus Fashion Week. The
Verve has a compact and durable all-metal, all-weather
body with a breakthrough shape that's sure to dazzle
wherever it goes.
Stylus Verve lives up to its name as a camera that
is full of vitality that will inspire users to elevate
their creativity to a higher level of self-expression,"
said Richard Campbell, product marketing director,
Olympus America Inc. "In six electrifying new
colors, there is a model to suit everyone's personal
sense of style so you can find your Verve. It continues
the tradition of power, performance and all-weather
durability synonymous with the Olympus Stylus Digital
series. This is truly a camera that looks as great
as the images it produces."
Olympus designers have turned a corner with a radical
out-of-the-box design for the Stylus Verve. Instead
of an angular boxy body, the new Verve has rounded
corners and a smooth contoured shape that looks as
though it's been forged by the force of water for
centuries. In Silver, Blue, Black, White, Red, and
Copper colors, the Verve's metal body is made to mix
and match with your own style.
a compact size of only 3.74" x 2.18" x 1.08",
and a weight of just 3.7 ounces, the Verve - the smallest
Olympus digital camera introduced to date - fits snugly
in a hip pocket, shirt-front pocket, purse, tote bag
or backpack so it can make a memorable impression
wherever you take it.
Verve employs a new circular lens barrier that tucks
away inside the camera body with a satisfying snap
when the power is turned on, and protects it by creating
a durable, impermeable seal from the elements when
closed. The camera comes to life with a start-up sound
of either a sports car engine, a pleasing chime or
a lively electronic "Whew!" as well as a
customizable start-up image on the LCD. The Verve
also has three different catchy shutter sounds to
choose from. Atop the camera's body is a unique rotating
mode dial that spins to set the camera to take pictures,
record movies or review images taken.
to Do More
Because it's a Stylus, the Verve's lightweight and
ergonomic metal body provides all-weather protection
from the elements, so it's fine to take the camera
outside in a downpour, on the slopes, on the yacht
or in a blizzard. Rubber gaskets throughout the camera's
interior insure that rain, sleet and snow can't stop
the Verve from taking incredibly clear and colorful
images in any weather condition - get the camera wet,
wipe it off, and keep on shooting.
to the Stylus Verve's new HyperCrystalTM LCD, a bright
1.8-inch display with 134,000 pixels of sharp resolution,
taking and sharing images is enhanced. This new LCD
is designed to deliver a 160° angle of viewing
so it can be seen clearly from above, from the side,
and from below by a group of people at once, or on
your own. Where conventional LCD displays fail to
deliver clear, visible pictures under bright conditions,
the Stylus Verve HyperCrystal LCD is viewable even
in bright sunlight at the beach or on the slopes.
The process of taking images has also been streamlined
for maximum efficiency. For example, the Stylus Verve
has 16 selectable Scene Program Modes that cover the
gamut of possible shooting situations: Portrait, Self-Portrait,
Landscape, Beach & Snow, Indoors, Cuisine, Night
Scene, Fireworks, Panorama and more. Accessing these
modes is as simple as a push of a new navigation control
pad that allows users to quickly and easily cycle
through the various settings displayed on the LCD
a picture is taken the ability to create a unique
image just begins. In-camera editing effects like
Soft Focus, Fish Eye, Black and White, and Sepia,
allow you to apply an effect to the image directly
inside the camera, saving a copy of the original image
along with your fun new creation.
camera's QuickTime Movie Mode with sound can be used
to make mini movies with a length limited only by
the amount of available memory on the media card.
Movies of life's everyday achievements and events
can be downloaded and emailed to friends and family
across town or around the world.
support allows direct printing from the Stylus Verve
to any PictBridge-enabled printer, like the Olympus
P-10 Digital Photo Printer, without using a computer.
In addition, transferring images to the computer has
never been easier with the Auto-Connect USB 2.0 that
does not require software drivers (for most computers/operating
systems) for hassle-free and high-speed image downloads.
The Verve also comes with a rechargeable Li-Ion battery
image management has never been easier than with OLYMPUS
MasterTM software that enables users of Olympus digital
cameras to get the most out of their digital experience.
With a logical and intuitive user interface, OLYMPUS
Master allows users to instantly store and manage
images, by keyword or by shooting date, in an easily-searchable
Calendar View database so they never misplace digital
photos again. Powerful, one-click editing tools -
including improved red-eye reduction - enable users
to optimize their images prior to printing on a postcard,
index card, calendar, or via online services. Online
support, templates, firmware upgrades and other services
are just a mouse-click away.
Design for the Most Realistic Digital Images
With a f3.5-f5.9, 2x optical zoom lens (35-70mm equivalent
in 35mm photography) and 4x digital zoom, the Stylus
Verve delivers a seamless 8x total zoom to bring the
action closer. The very best picture quality is always
assured thanks to incorporation of the TruePic TURBO
image processor, which delivers a broad color spectrum
of light and dark colors with breathtaking clarity.
Camera start-up and shot-to-shot time are also enhanced
so no photo opportunity is missed.
The Stylus Verve will be available in September 2004.
It includes a 16MB xD-Picture CardTM, Wrist Strap,
Li-Ion Rechargeable Battery and Charger, USB cable,
Audio-Video Cable, Quick Start Guide, Instruction
Manual, CD with OLYMPUS Master Editing Software. A
metal neck strap, leather carrying case, water-resistant
underwater housing, AC Adapter and AC Power Coupler
are optional accessories.
Stylus Verve Estimated Street Price: $349.99 (U.S.)
Stylus Verve Digital Camera
16MB xD-Picture Card
Camera Win/Mac USB cable
Li-30B Li-Ion Rechargeable Battery and Charger
Quick Start Guide
Printed Instruction Manual
1 year Warranty Card
CD ROM: Olympus Master Software, Adobe Acrobat®
Reader and Camera Reference Manual