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Pentax Introduces the
Pentax *ist DS Digital SLR



Pentax Downsizes Digital Again in
Second Compact Digital SLR



September 14th,2004

Pentax has today introduced the compact 6.1 megapixel Pentax *ist DS digital SLR, which features a large 2.0 " rear LCD display, 11-point area Auto Focus, 1/4000 sec maximum shutter speed, support for SD memory cards, and the capability to capture up to 8 shots consecutively at approximately 2.8 frames per sec.


 

 


 

Measuring just 4.9 x 3.6 x 2.6 inches and weighing under 18 ounces, the Pentax *ist DS is one of the smallest and lightest digital SLR cameras available. The camera is designed to be compatible with most Pentax interchangeable lenses to meet a wide range of applications. The Pentax *ist DS is slated to be available by November.

Update Oct 8th, 2004.
Pentax Canada has now announced a Manufacturer's Recommended Retail Price (MSRP) on the Pentax *ist DS body and on the kit with 18-55mm lens. The price on the Pentax *ist DS body only is $1249 CAN, the kit with the new Pentax DA18-55mm F3.5-5.6 AL zoom lens is $1399.


Pentax *ist DS Back View


Pentax *ist DS Major Features


Compact, Portable Design

Featuring a super-compact, ultra-lightweight body, the Pentax *ist DS offers outstanding portability. Pentax downsized digital SLR technology by including a high-rigidity stainless-steel chassis, multi-layered electronic circuit boards and high-density packaging. The result is an extremely portable body, measuring just 4.9 x 3.6 x 2.6 inches and weighing under 18 ounces without batteries and SD memory card. The *ist DS is smaller and lighter than the acclaimed Pentax *istD.

High-definition, maximum-gradation images with 6.1 effective megapixels
Thanks to its large, high-performance CCD image sensor, the Pentax *ist DS offers 6.1 effective megapixels. Coupled with original image processing technology from Pentax, the camera produces high-definition images rich in gradation and saturation.

Compatibility with PENTAX interchangeable lenses
The Pentax *ist DS offers the outstanding benefit of lens interchangeability that allows users to take advantage of a wide selection of existing Pentax interchangeable lenses.**

**PENTAX K-, KA-, KAF- and KAF2-mount 35mm-format lenses can be used without an adapter or modification. PENTAX screw-mount 35mm-format lenses and PENTAX 645- and 67-system lenses can be used with an adapter. Some functions may not be available with certain lenses.

Bright, high-magnification pentaprism viewfinder
The *ist DS comes equipped with a glass pentaprism viewfinder offering a 95% field of view and a 0.95X magnification. The camera features a large, bright viewfinder image equal in size, clarity and brightness to viewfinders incorporated in conventional 35mm-format SLRs. This confirmation of the subject’s focus much easier, even in manual-focus mode.

Large color LCD monitor
With a high-precision 2.0 inch color LCD monitor offering approximately 210,000 pixels, the Pentax *ist DS makes it quick and effortless to review recorded images and read menus.

Large LCD data panel
The *ist DS features a large, easy-to-read LCD data panel on the top panel to allow easy, at-a-glance confirmation of the camera’s operational status and various settings.


Pentax *ist DS Top View


User-friendly automatic operations

The Pentax *ist DS is equipped to make camera operations simple and effortless for the user. Its innovative Auto picture mode automatically and instantly selects the optimum combination of exposure settings for a given subject or situation, including shutter speed, aperture, white balance, saturation, contrast, and intensity of edges. The built-in auto flash automatically pops up in dimly lit or backlit situations.

Simple, accessible operation system
From the multi-function four-way controller to the responsive electronic select dial and the large, easy-to-use mode dial, all switches and dials are efficiently and functionally laid out around the *ist DS ’s compact body to assure smooth, fingertip control.

High-precision 16-segment multi-pattern metering
The *ist DS incorporates an advanced 16-segment metering system to assure high-precision light measurement, even under complicated lighting conditions. Center-weighted metering and spot metering are also available to meet specialized applications.

High-accuracy 11-point AF sensor
The Pentax *ist DS features the sophisticated SAFOX VIII AF system incorporating 11 AF sensors (nine of them constituting a cross-type wide-area sensor grid in the middle). It not only offers accurate, pinpoint autofocusing, but also allows the user to select one of the sensors to accommodate a specific image composition.

Superimposed AF sensor point indication
The selected AF sensor point is highlighted in red in the viewfinder for easy visual confirmation.

1/4000-second high-speed shutter
The *ist DS features a high-speed shutter unit with a top speed of 1/4000 second and a top synchronization speed of 1/180 second to assure greater visual creativity.

High-speed consecutive shooting
The *ist DS records up to 8 images consecutively at a speed of approximately 2.8 frames per second, allowing the user to capture a series of the subject’s action or movement.

SD memory card compatibility
The Pentax *ist DS uses the widely available SD memory card as its storage media, not only assuring high-speed recording and readout of image data, but also contributing to the downsizing of the camera body.



PENTAX Introduces a Third Digital Lens: PENTAX-DA Zoom 18-55 Perfect Fit For New Digital SLR


Pentax DA Zoom 18-55mm F3.5-5.6 AL Lens


New Pentax DA Zoom 18-55mm F3.5-5.6 AL Lens and Pentax *ist D press release below:

Press Release: GOLDEN, CO (September 13, 2004)…PENTAX Imaging Company has introduced the smc PENTAX-DA Zoom 18mm-55mm F3.5-F5.6 AL lens. Exclusively designed for PENTAX digital SLR cameras including the newly announced *ist DS SLR, the PENTAX-DA Zoom 18-55 lens is portable and affordable to ensure comfortable, well-balanced operations. This compact, lightweight standard zoom lens features an image circle to match the camera’s large 23.5mm x 15.7mm image sensor.

PENTAX will unveil the lens and other new and exciting digital products on September 20 at the PEPCOM Holiday Spectacular in New York City.

The PENTAX-DA Zoom 18-55mm lens will ship to major camera retailers in November 2004.


Major features


Ideal zoom range for a standard lens

Mounted on the PENTAX *ist DS, this zoom lens provides an angle-of-view equivalent to a 27.5mm-84mm lens in the 35mm format that covers the most frequently used ranges from wide angle to moderate telephoto.

Compact dimensions with minimal aberrations
The aspherical optical elements in this new lens contribute to a reduction in size and weight of the lens and to more effective compensation of unwanted aberrations.

Functional and fashionable design
The aperture ring has been eliminated from this lens to simplify camera operations and improve appearance while aperture-setting operation is performed from the camera body.

Quick-Shift Focus System
Once subjects are captured by the camera’s autofocus system, this PENTAX-original system allows photographers to shift the focusing mode instantly to manual without any switching operations.


DA Zoom 18-55mm Lens Specifications

Specifications smc PENTAX-DA Zoom 18mm-55mm F3.5-F5.6 AL
Lens mount PENTAX KAF mount
Lens construction 12 elements in 9 groups
Angle of view 76° - 29°
Aperture control Automatic
Number of diaphragm blades 6
Minimum aperture F22 at 18mm; F38 at 55mm
Metering system TTL open-aperture metering
Minimum focusing distance 0.25m (0.82 ft.)
Filter size 52mm
Maximum magnification 0.34X
Dimensions (diameter x length) 2.7" x 2.7" (68mm x 67.5mm)
Weight 7.9 oz. (225 grams



Pentax *ist DS Digital SLR
Press Release

GOLDEN, Colorado (September 13, 2004)…PENTAX has downsized digital SLR photography once again with the introduction of the *ist DS digital SLR. Developed as a second, even smaller, PENTAX compact digital SLR, the *ist DS camera advances the PENTAX commitment to easy-to-use and portable digital.

The *ist DS is one of the smallest and lightest digital SLR cameras available. Measuring just 4.9 x 3.6 x 2.6 inches and weighing under 18 ounces, the *ist DS also delivers superior image quality in compact design. Despite the size, the *ist DS offers 6.1 effective megapixels and PENTAX original image processing technology. The camera is designed to be compatible with most PENTAX interchangeable lenses to meet a wide range of applications and visual creativity.

The *ist DS hosts an array of advanced, user-friendly features including a high- magnification viewfinder, a 2.0 inch color LCD monitor, a generous LCD data panel, and an innovative Auto picture mode for automatic selection of the proper exposure program. Offering quick, effortless operation and easy portability, the *ist DS is the ideal digital SLR for all levels of photographers, including first-timer digital SLR users and families.

PENTAX will unveil the *ist DS and other new and exciting digital products on September 20 at the PEPCOM Holiday Spectacular in New York City.

The PENTAX *ist DS will ship to major camera retailers in November 2004.

Major features of *ist DS include:

Compact, Portable Design

Featuring a super-compact, ultra-lightweight body, the *ist DS offers outstanding portability. PENTAX downsized digital SLR technology by including a high-rigidity stainless-steel chassis, multi-layered electronic circuit boards and high-density packaging. The result is an extremely portable body, measuring just 4.9 x 3.6 x 2.6 inches and weighing under 18 ounces without batteries and SD memory card. The *ist DS is smaller and lighter than the acclaimed *istD.

High-definition, maximum-gradation images with 6.1 effective megapixels

Thanks to its large, high-performance CCD image sensor, the *ist DS offers 6.1 effective megapixels. Coupled with original image processing technology from PENTAX, the camera produces high-definition images rich in gradation and saturation.

Compatibility with PENTAX interchangeable lenses

The *ist DS offers the outstanding benefit of lens interchangeability that allows users to take advantage of a wide selection of existing PENTAX interchangeable lenses.**

**PENTAX K-, KA-, KAF- and KAF2-mount 35mm-format lenses can be used without an adapter or modification. PENTAX screw-mount 35mm-format lenses and PENTAX 645- and 67-system lenses can be used with an adapter. Some functions may not be available with certain lenses.

Bright, high-magnification pentaprism viewfinder

The *ist DS comes equipped with a glass pentaprism viewfinder offering a 95% field of view and a 0.95X magnification. The camera features a large, bright viewfinder image equal in size, clarity and brightness to viewfinders incorporated in conventional 35mm-format SLRs. This confirmation of the subject’s focus much easier, even in manual-focus mode.

Large color LCD monitor

With a high-precision 2.0 inch color LCD monitor offering approximately 210,000 pixels, the *ist DS makes it quick and effortless to review recorded images and read menus.

Large LCD data panel

The *ist DS features a large, easy-to-read LCD data panel on the top panel to allow easy, at-a-glance confirmation of the camera’s operational status and various settings.

User-friendly automatic operations

The *ist DS is equipped to make camera operations simple and effortless for the user. Its innovative Auto picture mode automatically and instantly selects the optimum combination of exposure settings for a given subject or situation, including shutter speed, aperture, white balance, saturation, contrast, and intensity of edges. The built-in auto flash automatically pops up in dimly lit or backlit situations.

Simple, accessible operation system

From the multi-function four-way controller to the responsive electronic select dial and the large, easy-to-use mode dial, all switches and dials are efficiently and functionally laid out around the *ist DS ’s compact body to assure smooth, fingertip control.

High-precision 16-segment multi-pattern metering

The *ist DS incorporates an advanced 16-segment metering system to assure high-precision light measurement, even under complicated lighting conditions. Center-weighted metering and spot metering are also available to meet specialized applications.

High-accuracy 11-point AF sensor

The *ist DS features the sophisticated SAFOX VIII AF system incorporating 11 AF sensors (nine of them constituting a cross-type wide-area sensor grid in the middle). It not only offers accurate, pinpoint autofocusing, but also allows the user to select one of the sensors to accommodate a specific image composition.

Superimposed AF sensor point indication

The selected AF sensor point is highlighted in red in the viewfinder for easy visual confirmation.

1/4000-second high-speed shutter

The *ist DS features a high-speed shutter unit with a top speed of 1/4000 second and a top synchronization speed of 1/180 second to assure greater visual creativity.

High-speed consecutive shooting

The *ist DS records up to 8 images consecutively at a speed of approximately 2.8 frames per second, allowing the user to capture a series of the subject’s action or movement.

SD memory card compatibility

The *ist DS uses the widely available SD memory card as its storage media, not only assuring high-speed recording and readout of image data, but also contributing to the downsizing of the camera body.


Other features

(1) 18 user-programmable custom functions to personalize camera operations to the user’s preferences

(2) Noise-reduction system to minimize annoying digital noise during extended exposures

(3) Dual power source, with a choice of two CR-V3 lithium batteries or four AA-size batteries

(4) Effortless data uploading to a PC using the included USB cable (USB 2.0 Hi Speed compatible)

(5) Functional playback functions, including 12X zoom display and nine-image thumbnail display

(6) A choice of image format between JPEG (Best, Better or Good) or RAW

(7) Interchangeable Natural-Bright-Matte focusing screen (AF Frame Matte screen included as standard; AF Split-Image Matte and AF Scale Matte screens available as optional accessories)

(8) PENTAX PHOTO Laboratory 2.0 RAW-data processing software and PENTAX PHOTO Browser 2.0 browser software included

(9) PictBridge compatibility


 

 
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