Compact Flash Memory
and Extreme Firewire Card Readers
Cards Result In Faster Capture of High-Resolution Images and
Quicker Card-to-Computer Transfers
July 19th, 2006
-- SanDisk Corporation today introduced the new SanDisk Extreme®
IV line of CompactFlash digital film cards for professional photographers.
The line is targeted at photographers who require the highest
possible performance and the largest capacities for their medium
format and high-end digital single lens reflex (SLR) cameras.
Extreme IV cards are available in capacities of up to 8-gigabytes
(GB)* and deliver minimum read and write speeds of 40 megabytes
per second (MB/sec.)** making these the fastest flash memory cards
in the world. This exceptionally fast card speed is critical when
shooting large numbers of high-resolution images.
introduced the new SanDisk Extreme FireWire reader that can transfer
images from the SanDisk Extreme IV cards to a computer at up to
40MB/sec. for significantly improved workflow efficiency. These
new products were announced at a press conference held today at
the NASDAQ Market Site in New York City.
Extreme IV cards are targeted at the professional photographer
who needs the absolute highest performance and maximum reliability.
The company will continue to offer the SanDisk Extreme III and
SanDisk Ultraâ II lines.
SanDisk Extreme IV CompactFlash card and SanDisk Extreme FireWire
reader offers photographers a number of key benefits, said
Tanya Chuang, senior retail marketing manager at SanDisk. First
of all, the new cards are twice the speed of the current SanDisk
Extreme III cards and offer performance that is ideal for medium
format cameras, digital backs and other high-resolution cameras
that require the combination of high performance and large capacities.
In addition, they are available in industry-leading capacities
so that photographers can capture a larger number of RAW or other
high-resolution images. Lastly, photographers can quickly transfer
gigabytes of images from the card to the computer for greatly
increased workflow efficiency, an important consideration when
working under deadline pressures.
Ideal For High-Resolution Digital Cameras
IV cards use SanDisk-developed ESP (Enhanced Super-Parallel Processing)
technology that combine fast NAND flash memory chips and controller
designs, 32-bit RISC processing and advanced algorithms in an
architecture that streamlines every aspect of read and write data
transfer operations. In addition, SanDisk works closely with major
camera manufacturers to ensure the speed and compatibility of
vice president of consumer product marketing, said, SanDisk
has led the market for high performance/high reliability cards
for imaging professionals since the introduction of our original
SanDisk Extreme I card in 2003. Our SanDisk Extreme III cards
have provided the highest performance in the industry at 20MB/sec.,
minimum read and write performance for CompactFlash and SD formats,
since their introduction in 2004. Its taken nearly a year
and a half for our competition to match that performance level.
Now, with the introduction of the SanDisk Extreme IV line at 40MB/sec.,
we believe that SanDisk will continue to be the preferred choice
of professional photographers based on our performance advantage
as well as our commitment to the photographic market as a whole.
The SanDisk Extreme IV line is the direct result of SanDisks
passion and continued drive to provide the highest possible performance
for professional photographers. On behalf of SanDisk, I would
like to personally thank our major partners and leading manufacturers
of professional digital cameras such as Canon, Hasselblad, Leaf,
Nikon and Phase One. Without their strong support and inputs,
development of the SanDisk Extreme IV line would not have been
cameras such as the Hasselblad H2D-39 and digital backs, such
as the Leaf Aptus family, produce enormous files that must be
quickly processed and then saved to the card. Their advanced firmware
lets photographers save RAW and high-end JPEG images faster so
they can continue to shoot without losing their rhythm.
digital SLRs may also show increased performance with the SanDisk
Extreme IV cards.
CEO of Hasselblad, said, The speed and capacities of the
removable storage cards can have a serious impact on the overall
performance of Hasselblad cameras. Our most advanced digital camera
is the Hasselblad H2D-39, the worlds first 39-megapixel
(MP) digital auto-focus camera that can capture one image every
two seconds. Using a SanDisk Extreme IV card, the initial burst
rate is dramatically improved from 6 frames to 10 frames versus
a SanDisk Extreme III card. This is a huge gain that can mean
the difference between capturing the shot or not.
editorial, freelance photographer and publisher of the Rob Galbraith
Digital Photography Insights website, said, The best CompactFlash
cards on the market until now are capable of real-world throughput
of between 15MB-17MB/second in the best shipping readers weve
tested. By comparison, the 2GB SanDisk Extreme IV card, when inserted
into an Extreme FireWire Reader, tops out at a whopping 38.6MB/second.
Given the blazing card-to-computer speed of the Extreme IV CompactFlash
cards, the time it takes to transfer a big assignments worth
of photos is about to be cut significantly.
general manager of Leaf, part of Kodaks Graphic Communications
Group, said, Leaf, as a leading supplier of digital camera
backs for professional photographers since 1992, has consistently
led the market with innovative solutions, quality and ground-breaking
speed. Integrating the new SanDisk Extreme IV CompactFlash cards
allow us to take a leap forward in terms of mobile storage performance.
Our customers will now enjoy increased portability, which is of
utmost importance to a significant portion of the market.
manager of professional products at Nikon Europe BV, said, Nikon
has long recognized the importance for photographers to be able
to capture high resolution files without compromising speed, and
this SanDisk Extreme IV initiative will be wholeheartedly welcomed
by customers using our high performance cameras.
Let You Focus On Taking Pictures
2-, 4- and 8GB capacities, the SanDisk Extreme IV cards are ideal
for photographers who shoot RAW and JPEG images that are typically
very large and can quickly fill up a card.
contract photographer for Newsweek magazine, war correspondent
and freelance photographer, said, Many photographers were
wary of using cards larger than 1GB because they didnt want
to put all their eggs in one basket. While that may
have been an issue for some in the past, that attitude is changing
very quickly. I always shoot RAW images, so using 4- or 8GB cards
is a must. It also lets me concentrate on taking pictures and
keeping the momentum going rather than worrying about filling
the card after only a few shots.
And Readers Improve WorkflowThe SanDisk Extreme IV
While the speed
of the card is important for in-camera performance, card-to-computer
transfer rates are becoming an increasingly important workflow
consideration. The time it takes to transfer images to a computer
can be a bigger bottleneck now that card capacities have expanded
into the multi-gigabyte range.
Extreme IV cards and SanDisk Extreme FireWire 800/400reader combine
to form a high-speed system that dramatically decreases
card-to-computer transfer time. Images are transferred at up to
the 40MB/sec. speed of the SanDisk Extreme IV cards. For a limited
time, the company will offer an introductory bundle pack that
includes a 4GB SanDisk Extreme IV CompactFlash card and a SanDisk
Extreme FireWire reader.
IV CompactFlash cards and new reader will be available at the
following suggested retail prices:
Sandisk Extreme IV Card Capacities
Extreme IV CF 2GB Card
Extreme IV CF 4GB Card
Extreme IV CF 8GB Card
Extreme Firewire Reader
Extreme USB 2.0 Reader
In the U.S. and Europe, a free 30-day trial version of Adobe®
Photoshop® CS2 software is bundled with each SanDisk Extreme
FireWire Reader. Photoshop is the professional image-editing standard
and leader of the Photoshop digital imaging line, and the software
supports both Macintosh and PCs.
Temperature Range For Reliable Use Under Extreme Environmental
IV cards are designed to withstand the industrys widest
guaranteed operating temperature range from a freezing minus 13
F (minus 25 C) to a scorching 185 F (plus 85 C). The cards also
include RescuePRO® software that allows photographers to easily
recover accidentally deleted images, lost digital images or data.
The included software is compatible with both Windows and Mac