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Sony Cyber-shot DSC-T30

New Sony Cyber-Shot Camera Clears Up
Life's Blurry moments



Slim Sony DSC-T30 Digital Camera with Double Anti-Blur
Protection Makes Fuzzy Images a Thing of the Past



April 6th, 2006.
Sony has today introduced the slim Sony Cyber-shot DSC-T30 digital camera, featuring 7.1 megapixel resolution and a 3x Carl Zeiss zoom lens with image stabilizer.

The Sony Cyber-shot DSC-T30 provides a High Sensitivity Mode (ISO 1000) for taking pictures without flash to preserve the mood or to shoot in areas where flash isn’t permitted, and incorporates the Super SteadyShot system to reduce blur from shaky hands. You can also create slide shows, add music, and playback for viewing on the Sony DSC-T30 large 3.0" Clear Photo LCD screen.

 

 

 

 


Sony Cyber-shot DSC-T30 Back View




Sony DSC-T30
Major
Features


Sony Cyber-shot DSC-T30 also available in silver



7.2 Megapixel Super HAD™ CCD


Slide Show with Select Music Playback
View in-camera images in Slide Show sequence, with one-button operation, selectable transition effects and up to four music background tracks that make it more entertaining to share your memories with family and friends. You can even use supplied Picture Package Music Transfer software to add your own favorite music


Super SteadyShot® Optical Image Stabilization
To compensate for shaky hands, Sony’s Super SteadyShot® system detects camera movement and sends correcting signals to a stabilization lens to reduce image blur -- a real advantage when shooting in low light with such a small camera
.


Sharp, Clear Photos Without Flash
The sony DSC-T30 provides High Sensitivity Mode (ISO 1000) to let you shoot in low light without flash to preserve the mood or capture great shots in locations where flash is not permitted. Sony’s Clear RAW™ Noise Reduction system also counter the picture noise traditionally associated with high ISO imaging -- and with Sony’s Super SteadyShot® system to compensate for camera shake, you’ll be able to get great results with a wide range of subjects and lighting conditions.


Carl Zeiss® 3X Optical/2X Precision Digital Zoom
An ingenious lens design provides 3X Optical Zoom capability in amazingly compact camera dimensions -- and even at full zoom the lens doesn’t project beyond the camera body, preserving the ultra-slim styling of the Sony DSC-T30.


• Capture Images In-Camera

With 58 MB Internal Memory, the Sony DSC-T30 allows you to shoot photos without a flash memory card -- so you can always get your shot even if you forgot your card. From internal memory, you can easily transfer your images to Memory Stick Duo™ or Memory Stick PRO Duo™ media, upload to your computer or make prints on your digital printer.


3.0" Clear Photo LCD Plus™ Screen
With its Clear Photo LCD Plus™ design, the large 3.0" screen of the Sony Cyber-shot DSC-T30 gives you a big, bright image that makes it easy to set up shots, share results and read menus even in bright sunlight.


Versatile Color Modes
The DSC-T30 gives you greater creative freedom to adjust color mode for the creative results you want -- with new Natural setting for subtle colors and Vivid setting for more intense colors, in addition to Standard, Monochrome and Sepia color settings.


High-Stamina InfoLithium® Rechargeable Battery
A supplied NP-FR1 InfoLithium® rechargeable battery lets you shoot up to 420 pictures on a full charge, recharges quickly and easily, and shows you about how much shooting time remains.


14X Smart Zoom™ Feature
Sony's Smart Zoom feature lets you magnify your subject beyond the 3x optical zoom - to 3.6x (5MP), 4.5x (3MP), even 14x (VGA). By intelligently cropping into the central portion of the scene, it avoids the image distortion of other digital zooms.


• Sleek Styling, Ultra-Slim Dimensions
The DSC-T30 is Sony’s sleekest ultra-slim design -- an amazing demonstration of how much image resolution and high-tech performance can be incorporated in a camera that’s only about the size of a credit card.


• Memory Stick Duo™ Media
The DSC-T30 has a built-in slot for optional Memory Stick Duo™ or Memory Stick PRO Duo™ media that provides ultra-compact, high-capacity shooting and recording.


• MPEG Movie VX Fine Mode
The DSC-T30 can capture VGA (640 x 480) audio/video clips at high frame rate (up to 30 frames per second3), with length limited only by the capacity of your media.





Sony Cyber-shot DSC-T30
Press Release


Sony Press Release , – SAN DIEGO, April 5, 2006 — Sony is building up its arsenal of anti-blur, digital still cameras to help people who are out on the town win the fight against blur with the introduction of the new 7.2-megapixel Cyber-shot DSC-T30 model.

“When people are out having a good time, they don’t want to spend it learning how to avoid taking blurry pictures,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “We’ve engineered our flagship T-series camera with intelligent, automatic features so people can spend more time having fun and less time understanding technology.”

No More Buzz Kill
Everybody’s feeling the vibe and you want a group shot before leaving dinner or the party. Don’t make everyone pose and re-pose, smiling as if they’re suffering from lock jaw, while you take shot after shot trying to get a good picture.
Equipped with double anti-blur protection, you can press the DSC-T30 model’s Super Steady Shot® optical image stabilization and high-sensitivity mode buttons in seconds, and reduce the chance of taking a blurry picture the very first time – especially in low-light conditions.

The Super Steady Shot technology minimizes blur caused by shaky hands, while the new camera’s high light sensitivity (ISO 1000) mode reduces blur resulting from shooting at faster shutter speeds. There’s even added defense with Sony’s Clear RAW™ noise reduction system, which kicks in to counter picture noise associated with high-sensitivity shooting.

These technologies make the camera ideal for shooting in low-light conditions, such as restaurants, bars and clubs. Combined with its stylish finish and svelte dimensions, the DSC-T30 camera is the perfect accessory for even the most discerning “fashionista.”

Armed with features for optimal shooting and sharing, the new camera with its Carl Zeiss® Vario-Tessar® 3x optical zoom lens combines power, portability and distinctive playback. Its slide show with music function is ideal for viewing on the camera’s three-inch, Clear Photo LCD Plus™ screen.

This is Sony’s first T-series model to feature selectable color modes. Choose natural mode for subtle color variations or vivid mode for more intense colors, depending on how you want to preserve the mood from your night on the town.

Sony’s ultra-fast Real Imaging Processor™ circuitry increases the camera’s efficiency for quicker start-up, faster shot-to-shot times, higher-quality movie capture, and longer battery life. Its supplied InfoLithium® battery provides plenty of power – up to 420 shots per full charge. That’s nearly double the performance of previous T-series models.

The camera has 58MB of internal memory, just in case you forget your memory card. Its capacity can be expanded up to two gigabytes, however, with an optional Memory Stick Duo™ media card.

The Cyber-shot DSC-T30 camera will be available next month for about $500 US.

The camera is supplied with an InfoLithium battery, battery charger, multi-connector cable, wrist strap and software CD-ROM. Optional accessories include a travel charger (BC-TR1, about $60 US), Cyber-shot Station (CSS-TNA, about $80 US), a marine pack (MPK-THC, about $200 US), and a genuine leather cover (LCJ-THA, about $40 US).

Make the Most of High-Resolution Images through Prints
This new high-resolution camera is ideal for making high-quality prints. When you connect it to a Sony DPP-FP50 digital photo printer, you can create prints, postcards, or even calendars using the printer’s supplied software.
And with Sony’s ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars.

 

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