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Sony
Cyber-shot DSC-W30
and DSC-W50 Digital Cameras

Sony's New Cyber-Shot W-Series Cameras Bring Added
Performance And Eye-Catching Design



Sony Cyber-shot W30




Sony Cyber-shot W50


Feb 13th, 2006.
Sony has today introduced the Sony Cyber-shot DSC-W30 and DSC-W50 digital cameras, both offering 6.0 megapixel resolution and a 3x optical Carl Zeiss zoom lens.

The main difference beween the two digital cameras is that the Sony DSC-W30 features a 2.0-inch LCD monitor compared to the larger 2.5-inch LCD on the Sony DSC-W50.

 

 

 

 


Sony Cyber-shot DSC-W30 Back View



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Sony DSC-W30 and DSC-W50
Major
Features


6.0 Megapixel Super HAD™ CCD
Higher megapixels gives you more detail and definition for large prints and cropping in on your subject. Sony’s advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Large 2.0-inch and 2.5-inch LCD screens respectively
The Sony DSC-W30 features a bright 2.0-inch LCD monitor for setting up and viewing images -- with a one touch “ Play” button that makes it quick and easy to view your photos. The Sony DSC-W50 features a larger 2.5-inch LCD with the same options.


Sony Cyber-shot DSC-W50 Back View


Simple Controls, Function Guide
User-friendly controls and simple on-screen Function Guide text/icon display help you set up camera functions -- and you’ ll have greater creative freedom to adjust color mode (including “Natural” for subtle colors and “Rich” for more intense colors), sensitivity, brightness and image size.

High Sensitivity Mode
A new High Sensitivity Mode (ISO 1000) allows you to shoot with great results in low-light conditions -- and Sony’s original Clear RAW NR™ (Noise Reduction) image processing technology helps suppress the color noise that can accompany high-sensitivity shooting.

Carl Zeiss 3X Optical Zoom
A 3x optical zoom helps the Sony DSC-W30 and DSC-W50 bring distant subjects closer and lets you frame shots for better composition.

Stamina Battery Power
Both the Sony DSC-W30 and DSC-W50 come supplied with a Sony Lithium-ion NP-BG1 rechargeable battery, and the compact BC-CSG battery charger.

13X Smart Zoom Feature
Sony's Smart Zoom feature lets you magnify your subject beyond the 3x optical zoom - to 4.1x (3MP), 5.2x (2MP), even 13x (VGA). By intelligently cropping into the central portion of the scene, it avoids the image distortion of other digital zooms.

Capture Images In-Camera
With 32 MB Internal Memory, the Sony DSC-W30 and DSC-W50 allow you to shoot without a flash memory card --then transfer your images to optional Memory Stick™ Duo media, upload to your computer or make prints on your digital printer.

Memory Stick Duo Media
The DSC-W30 and DSC-W50 have a built-in slot for optional Memory Stick Duo or higher-capacity Memory Stick PRO Duo media -- the ultra compact media for shooting, storing and sharing your photo images.





Sony DSC-W30 and DSC-W50
Press Release


Sony Press Release , – SAN DIEGO, Feb. 13, 2006 — Sony has re-engineered its W-series of top-performing Cyber-shot® digital still cameras to embody the virtues of a traditional camera style and satisfy modern tastes for sleek, compact design. In addition to sporting eye-level viewfinders in the fashion of traditional cameras, the new DSC-W50 and DSC-W30 models have large LCD screens and are significantly more compact than previous W-series models.

Both new cameras offer six-megapixel image resolution for high-quality prints, high-light sensitivity for fast-action shooting and more natural-looking pictures in low-light conditions, precision Carl Zeiss® Vario-Tessar 3x optical zoom lenses, and MPEG1 movie recording.

Available in silver, the DSC-W50 model features a 2.5-inch, easy-to-view LCD screen wrapped in a metal-alloy body with sophisticated etching and details. The DSC-W30 model also comes in silver with a two-inch LCD.

“These new models will be attractive to people who prefer the look and feel of a traditional camera, but without the bulk,” said James Neal, director of digital imaging products at Sony Electronics. “We’ve also increased the light sensitivity, which minimizes the need for flash photography, and improved the cameras’ user interface for better photography results and overall camera experience.”

No More Guessing What those Icons Mean
Anyone who has ever found menu icons on a digital still camera mysterious will appreciate the new function guide on the latest W-series models. When menu icons are selected, such as a specific shooting function or scene mode, a text explanation is displayed on the LCD making it easier to take a great shot. This function guide can be turned off once the user becomes more familiar with the camera.

Built for Better Performance
Both new models include high light-sensitivity settings up to ISO 1000, which allow for shooting at higher shutter speeds to capture fast-moving subjects with less blur. With higher light sensitivity at your fingertips, you can shoot in available light without a flash for more naturally-exposed, “true-to-life” pictures. With Sony’s Clear RAW ™ imaging technology, you can up the camera’s sensitivity without dramatically increasing picture noise, which makes pictures look blurry and grainy.

Sony’s ultra-fast Real Imaging Processor™ circuit delivers quick start-up, fast shot-to-shot times, and long battery life -- up to 400 shots on a single charge for the DSC-W30 model. It also speeds up the cameras’ sophisticated auto-exposure and multi-point, auto-focus features so that users get the picture right the first time.

Both cameras have 32MB of internal memory, which can be expanded further with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now offered in capacities up to two gigabytes.


Make the Most of High-Resolution Images through Prints

You can make high-quality prints by simply connecting these models to a Sony DPP-FP50 digital photo printer. You can even create postcards or calendars using the printer’s supplied software.

With Sony’s ImageStation® online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars.

The Cyber-shot DSC-W50 will be available in early March for about $250 US, and the DSC-W30 is available this month for about $230 US. Bundled accessories include rechargeable Lithium ion batteries (NP-BG1), charger (BC-CSG), USB and AV output cables, and Cyber-shot viewer software. Options include a lithium ion battery (NP-BG1) for about $50, a travel charger (BC-TRG) for about $60, a sports pack (SPK-WA) for about $100, and a 30mm lens/filter adapter (VAD-WB) for about $30 US.


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