Lexar
Delivers Optimal Performance with 133X CompactFlash and Secure
Digital Memory Cards

Press release: January
17, 2006 Lexar Media, Inc., a world leader in advanced digital
media technologies announced availability of its new Professional
CompactFlash® (CF) and Secure Digital (SD) flash memory
cards designed to deliver optimal performance in all digital SLR
cameras and speed-rated 133X, or capable of a minimum sustained
write speed of 20MB per second.
Lexars
new flash memory products signify the companys continued
commitment to providing professional photographers with reliable
flash memory cards that deliver near instantaneous image read
and write speeds, and seamless operation throughout each step
of the digital imaging workflow process enabling the user to spend
more time taking pictures.
Our new
133X cards allow digital SLR cameras to optimally perform as they
were designed, to transfer images and information almost instantaneously,
beneficial in a number of ways to the photographers digital
imaging workflow, said John Omvik, director of professional
product marketing, Lexar. Lexars new 133X cards are
ideal for those photographers who require reliable, high-performance
flash memory that makes the most of all the professional-level
features available in their digital SLR camera.
Like all of
Lexars Professional series CompactFlash memory cards, the
new 133X cards include Lexars Write Acceleration Technology
(WA). The WA technology allows digital cameras to exchange and
store images faster, thus attaining near instantaneous image-write
speeds in cameras supporting this feature. In addition, the new
133X CompactFlash and SD cards include Image RescueÔ 2.0,
Lexars award-winning image recovery software, a trial version
of Photo MechanicÔ 4.0, the popular image browsing software
from Camera Bits, and Corel® Paint Shop Pro® 9, an image
editing and enhancement software package. As with all of Lexars
professional products, each card includes a lifetime warranty
and unlimited access to Lexars dedicated technical support
team for professional photographers.
Second
to reliability, speed is the name of the game in digital photography,
and Lexar has a lengthy history providing cards and accessories
that are not only fast but also substantially improve workflow,
said professional photographer Vincent Laforet. Having 133X
cards in both card formats allows me to leverage both slots in
my Canon EOS 1D Mark II. By storing RAW files on my CF cards and
JPEGs on my SD card, I maximize my cameras technology and
reduce administrative time when Im back in my studio,
he added.
I am constantly
working from remote locations like the Alaskan Wildlife Refuge
and the Australian rainforests, so I need fast cards with the
maximum capacity, said professional wildlife photographer Moose
Peterson. I am very impressed with Lexars new 133X
CompactFlash card because I know that they are capable of rapidly
storing and uploading large images, especially those taken during
burst mode shooting with the Nikon D2Hs. I love taking as many
pictures as I can without changing cards and I shoot confidently
knowing that in addition to an immediate write speed, the 4GB
133X has plenty of room for my largest files.
In addition
to a valuable suite of software, Lexar is providing additional
value to its 2GB SD flash memory card package by including a high-speed
USB 2.0 Card Reader with its 133X cards to proactively address
an industry compatibility issues that may otherwise arise with
some SD card readers. Lexars new 133X speed-rated Professional
Series CompactFlash and SD flash memory cards are currently available
in photo specialty stores and through online resellers.
Additional information
regarding Lexars new 133X Professional Series flash memory
cards can be found on the companys digital photography website,
located at www.lexar.com/dp. Lexars digital photography
website includes valuable information and tutorials to help photographers
fully utilize the unique features Lexar products offer and achieve
a more rewarding experience shooting and working with digital
images. Additionally, this popular site provides detailed information
about new photography techniques, products and services, as well
as interesting feature stories, a pro blog and background information
about the many professionals who count on Lexars flash memory
cards and accessories to help them succeed.
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