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Canon Introduces New PowerShot Compact
Digital Camera Model Line Up For 2009

Canon PowerShot SX1 IS, Canon PowerShot SX200 IS, PowerShot D10
PowerShot SD970 IS, SD960 IS, SD780 IS, SD1200 IS, A2100, A1100, A480

February 18th, 2009


Canon has today introduced 10 new PowerShot cameras that offer a range of photographic options designed for entry-level to advanced photographers.

 

 


Most PowerShot cameras for 2009 feature Canon’s exclusive DIGIC 4 Image Processor. This new chip paves the way for a host of features including Canon’s new Smart AUTO. Smart AUTO intelligently selects the proper camera settings based on the specific shooting conditions of each scene, ensuring that all images are accurately focused, exposed, stabilized, and white-balanced before the shutter is even pressed.

Using information gathered from Canon’s Optical Image Stabilization, Face Detection and Motion Detection Technologies, Smart AUTO automatically adjusts a multitude of settings including brightness and hue, during various shooting situations.

Another enhancement available with select PowerShot models is Blink Detection Technology, which uses the Face Detection function to display an icon after shooting with a warning that someone’s eyes were closed (such as when blinking) during shooting.

A third technological advancement with select PowerShot cameras is Active Display, which is used for quickly switching between images during playback. Active Display advances pictures simply with a gentle shake of the wrist.

Canon PowerShot SX1 IS and SX200 IS Digital Cameras

Canon PowerShot SX1  IS with 20x Zoom and Full HD Video


Canon Powershot SX1 IS Major Features:

  • Full HD (1920 x 1080 pixels at 30 fps) movie mode plus HDMI output for easy playback of video and photos on an HDTV screen

  • The first PowerShot camera to feature a 10.0 Megapixel Canon CMOS sensor


  • 28mm wide-angle 20x optical zoom (28-560mm equivalent in 35mm terms) lens with optical image stabilizer technology

  • The Canon SX1 IS features a 2.8-inch Vari-angle (270 degree) LCD widescreen monitor with 230,000 dots, plus an electronic viewfinder for SLR like shooting

  • Simultaneous recording of both RAW and JPEG files for greater creative control. Dedicated hotshoe supports Canon EX Speedlite external flash units for extended flash photography versatility

  • Evolved face detection technology that tracks the faces of moving subjects and face detection self-timer lets the shooter enter the frame


  • The Canon SX1 IS offers 25 shooting modes including 12 automatic Scene Modes and full manual exposure control options. Up to 4 frames per second can be captured in continuous shooting mode

  • Powershot SX1 IS back view

    Packed with features, the new PowerShot SX1 IS and SX200 IS Digital Cameras offer a range of shooting options. The Canon PowerShot SX1 IS Digital Camera is a 10.0-Megapixel camera incorporating a CMOS image sensor and 1080p Full HD Movie mode.

    The Powershot SX1 incorporates a long range 20x wide-angle zoom lens (equivalent to 28-560 mm) with Optical Image Stabilization and a 2.8-inch vari-angle wide-format LCD monitor for on-camera viewing and editing.

    The Powershot SX1 offers a full range of shooting and recording modes, including RAW + JPEG for greater creative control. While the camera is in Movie Mode, the PowerShot SX1 IS Digital Camera can easily play back video and view photos on an HDTV, via a built-in HDMI connector.

    The PowerShot SX1 IS Digital Camera is scheduled to be available in April for an estimated retail price of $729.99.

    Canon Powershot SX200 IS Colour Options

    Canon Powershot SX200 IS Major Features:

  • 12.1 Megapixel resolution, 12x Optical Zoom with Optical Image Stabilizer and 28mm wide-angle lens to get up close to your subject or capture more in your frame

  • Smart AUTO intelligently selects the proper settings for the camera based on 18 predefined shooting situations

  • The PowerShot SX200 IS lets you record video in high definition (1280 x 720 pixels). The camera also makes it easy to enjoy HD movies (and still photos) on your HDTV with an mini-HDMI connector for direct connection to a high-definition monitor. You'll enjoy the HD experience with no degradation of image or audio in the signal, plus the ability to display up to 130 still images at once.

  • Blink Detection alerts a shooter after a shot has been taken that a subject had closed eyes.

  • Large 3.0-inch, high resolution (230,000 dots) LCD monitor


  • Anti-reflective coatings provide wide viewing angle


  • 5 step monitor brightness adjustment


  •  

    Canon Powershot SX200 IS Red
  • Evolved face detection technology that tracks the faces of moving subjects and face detection self-timer lets the shooter enter the frame
  • With a new sleek and sophisticated package, the Canon PowerShot SX200 IS Digital Camera offers consumers a flexible compact camera with DSLR-like features.

    The PowerShot SX200 IS Digital Camera is scheduled to be available at the end of March for an estimated retail price of $429.99. Available in three colours – black, blue and red.

    Canon Powershot D10 rugged water proof compact camera

    Canon PowerShot D10 Digital Camera

    The PowerShot D10 is ideal for a wide range of outdoor activities, from climbing to snorkelling. It offers water resistance to 10m, withstands a drop onto a hard surface from up to 1.22m, operates in temperatures as low as -10 °C, and is fully protected from dust.

    Canon Powershot D10 Major Features:

  • 12.1 Megapixels and 3x optical zoom lens (35-105mm in 35mm terms) with optical image stabilizer

  • A wide range of shooting modes and Special Scene modes – including Underwater, Snow and Beach modes

  • Smart Auto mode uses intelligent Scene Detection Technology to determine subject brightness, contrast, distance and overall hue. The camera then searches from 18 possible modes, and selects the one which offers the best settings for the scene


  • For easy framing and image review in any environment, the Canon Powershot D10 offers a 2.5-inch LCD monitor which provides twice the normal levels of brightness. A 2mm Perspex shield protects the screen against scuffs and fingerprints.


  • Blink Detection alerts a shooter after a shot has been taken that a subject has closed eyes

  • A suite of Face Detection technologies detect up to 35 faces in a shot, adjusting key settings accordingly. Blink Detection lets you avoid mistimed people shots, while FaceSelf-Timer takes a shot when an extra face is detected in the frame – making group photos easy.
  • Canon Powershot D10 Water proof, Shock proof and Freeze proof compact camera

    The PowerShot D10 Digital Camera can comes supplied with a rechargeable Li-ion battery NB-6L (battery and charger supplied).

    To add a little fun and funky style to this camera, an optional accessory kit is available containing dedicated accessories, such as a customized strap, face plates and a carabineer hook (attached to a strap).

    The PowerShot D10 IS Digital Camera is scheduled to be available in early May for an estimated retail price of $399.99.

    Canon PowerShot SD970 IS, SD960 IS, SD780 IS

    Canon Powershot SD970 IS with 5x optical zoom

    See Top Canon PowerShot Offers

    The Canon PowerShot SD970 IS Digital ELPH features 12.1-Megapixels coupled to a 5x optical zoom lens (37-185mm equivalent) with optical image stabilization, and includes a large 3.0-inch high resolution 461,000 dots PureColor LCD II screen.

    Additional features found on the PowerShot SD970 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology, Active Display and 720p HD Movie Mode with built-in HDMI connector to view photos and videos on an HDTV.

    The PowerShot SD970 IS Digital ELPH Camera uses advanced features such as Zoom Blur and Creative Light Effect to produce fun and original effects with the camera. Zoom Blur allows the user to zoom during exposure, thus providing a haze-like effect to the image, while Creative Light Effect allows the user to shoot pictures by converting the light from light bulbs and sparks from fireworks into various shapes, such as stars and hearts.

    The PowerShot SD970 IS Digital ELPH Camera is scheduled to be available in mid-April for an estimated retail price of $469.99.

    Canon Powershot SD960 IS camera

    12.1 MP Canon PowerShot SD960 IS Digital Elph

    The Canon PowerShot SD960 IS Digital ELPH provides 12.1-Megapixel resolution, features a 4x wide-angle lens (28-112 mm equivalent) zoom lens with optical image stabilization, and comes in four colours, including silver, blue, pink and gold.

    The PowerShot SD960 IS incorporates a simple button layout, wide-screen 2.8-inch PureColor LCD II screen (scratch resistant and anti-reflective coatings), new Active Display and an improved user interface.

    Like the SD970 IS Digital ELPH model, the PowerShot SD960 IS Digital ELPH Camera can shoot 720p HD video and it has an on-camera HDMI connector for easy playback of video and photos on an HDTV. Additional features include Smart AUTO, Blink Detection Technology.

    The PowerShot SD960 IS Digital ELPH Camera is scheduled to be available in early March for an estimated retail price of $349.99.

    Canon Powershot SD780 IS Digital Elph in black

    The ultra-slim Canon PowerShot SD780 IS Digital ELPH features a modern look combined with a choice of four colours - black, red, silver or gold.

    Compact yet feature-rich, the PowerShot SD780 IS Digital ELPH Camera is equipped with 12.1-Megapixels of resolution and 3x optical zoom (33-100mm equivalent) with optical image stabilization.

    Canon Powershot SD780 IS available colours

    For on-camera viewing, the camera features a 2.5-inch 230K PureColor LCD II screen with optical viewfinder. Additional features found on the PowerShot SD780 IS Digital ELPH Camera include Smart AUTO, Blink Detection Technology and 720p HD Movie Mode with built-in HDMI connector for viewing video and photos on an HDTV.

    The PowerShot SD780 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of $299.99.

    Canon Powershot SD1200 IS Digital ELPH

    Canon PowerShot SD1200 IS Digital Elph available colours

    The Canon PowerShot SD1200 IS Digital ELPH Camera is a successor to the popular Powershot SD1100 IS and is a great entry-level ELPH camera which comes in six bright colours, including dark grey, blue, pink, green, light grey and orange.

    Powershot SD1200 IS in green

    The Powershot SD1200 IS incorporates a 10-megapixel sensor, combined with a 3x (35-105mm equivalent) optical image stabilized zoom lens.

    The camera features a 2.5-inch LCD screen with 230,000 dot resolution, and comes supplied with a Lithium Ion rechargeable battery and charger.

    The Canon PowerShot SD1200 IS Digital ELPH Camera is scheduled to be available in mid-March for an estimated retail price of $249.99.

    Canon Powershot SD1200 IS Major Features:

  • Compact stylish metal body cover camera with 10 Megapixel resolution


  • 3.0x (35-105mm in 35mm terms) optical zoom with optical Image Stabilizer


  • Smart Auto mode uses intelligent Scene Detection Technology to identify the scene based on brightness, contrast, distance and overall hue. The camera then selects the most appropriate scene mode - from a choice of 18 - to obtain automatically perfect settings, for effortless point-and-shoot operation


  • Anti-blur with Motion Detection Technology sets optimal ISO depending on shooting conditions


  • Face Detection Technology detects up to 35 faces in a shot, adjusting focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones. Faces can even be detected in profile, at an angle to the camera, or from long distances. FaceSelf-Timer takes a shot when an extra face is detected in the frame – making group photos easy


  • 2.5-inch LCD monitor with 230,000 dots and protected against light reflections, scratches and dirt


  • i-Contrast: analyses a scene during shooting or playback, then boosts brightness in dark areas without blowing out light areas. This helps uncover previously hidden detail in the shadow areas of an image


  • 17 shooting modes with Auto Scene modes


  • VGA movies: Supplement your still images with 30fps VGA movie clips. A Long Play mode lets you store twice as much footage on the camera’s memory card

  • Canon PowerShot A2100 IS, A1100 IS and A480 Digital Cameras


    Canon Powershot A2100 IS camera with 6x zoom and optical image stabilizer

    The Canon PowerShot A2100 IS Digital Camera design has evolved to be smaller in size and higher in performance, but has maintained the essence of the A-Series persona with a mode dial for more creative control. The PowerShot A2100 IS offers:

  • 12.1 MP resolution offering additional latitude for cropping into an image or producing larger print sizes

  • 6x optical zoom (36-216mm coverage in 35mm terms) with optical image stabilizer

  • 3.0-inch LCD monitor with 230,000 dots and brightness adjustment

  • Smart Auto Mode uses intelligent Scene Detection Technology to determine subject brightness, contrast, distance and overall hue. The camera then searches from 18 possible modes, and selects the one which offers the best settings for the scene. Easy mode ensures correct camera usage by deactivating all buttons except those used for shooting

  • Face Detection technology detects up to 35 faces in a shot and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones. Face Select & Track lets you select and track a particular face as your main subject in a shot. FaceSelf-Timer makes group photos easy, only taking the shot when an extra face is detected in the frame.

  • Up to 1600 ISO sensitivity for low light shooting

  • Uses 2 x AA size batteries with a set of Alkaline supplied. Optional AA rechargeable battery system and charger
  • The PowerShot A2100 IS Digital Camera is scheduled to be available in early-April for an estimated retail price of $299.99.

    Canon Powershot A1100 IS

    Canon Powershot A1100 IS Major Features:

  • Compact design in 3 colour variations blue, pink or silver

  • 12.1 MP resolution lets you turn photos into poster-size prints, or creatively crop images without losing the detail necessary for larger prints


  • 4x optical zoom (35-140mm coverage in 35mm terms) with optical image stabilizer


  • 2.5-inch LCD monitor with 115,000 dots and optical viewfinder for framing and playback of images


  • Smart Auto Mode uses intelligent Scene Detection Technology to determine subject brightness, contrast, distance and overall hue. The camera then searches from 18 possible modes, and selects the one which offers the best settings for the scene. Easy mode ensures correct camera usage by deactivating all buttons except those used for shooting


  • Face Detection technology detects up to 35 faces in a shot and adjusts focus, exposure, flash settings and white balance – for optimal results with natural-looking skin tones. Face Select & Track lets you select and track a particular face as your main subject in a shot. FaceSelf-Timer makes group photos easy, only taking the shot when an extra face is detected in the frame.


  • Up to 1600 ISO sensitivity for low light shooting


  • Uses 2 x AA size batteries with a set of Alkaline supplied. Optional AA rechargeable battery system and charger

  • The PowerShot A1100 IS Digital Camera is scheduled to be available in March for an estimated retail price of $249.99.

    Canon Powershot A480 in Blue

    The Canon PowerShot A480 Digital Camera is designed for the person on a budget, while offering the perfect balance of features for anyone who just wants to take the camera out of the box and start taking pictures.

    The new A480 Digital Camera is packed with Canon imaging technology features, such as a 10.0-Megapixel sensor and 3.3x Optical Zoom, with Canon’s DIGIC III imaging processor and a 2.5-inch LCD screen. The PowerShot A480 is available in four colour options, including red, blue, silver and black.

    The PowerShot A480 Digital Camera is scheduled to be available in March for an estimated retail price of $149.99.



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