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Fuji Finepix F70EXR Compact Camera with Wide 10x Zoom

Fuji Finepix F70EXR with 10x  zoom

July 22nd, 2009

Fujifilm has today announced the Fuji FinePix F70EXR, a compact 10 megapixel camera featuring a Fujinon 10x wide angle optical zoom lens providing coverage from 27mm to 270mm in 35mm terms.

The Fuji Finepix F70EXR incorporates Fujifilm's proprietary Super CCD EXR switchable sensor (select from High Resolution, Wide Dynamic Range or High Sensitivity with Low Noise), 15 user friendly scene modes with manual override, and can record 640 x 480 VGA movies with sound.

The Finepix F70EXR offers Fuji's exclusive EXR Auto mode, were the camera will recognize the scene and optimise focus, colour balance, exposure, flash and sensitivity.


Most users of the FinePix F70EXR will rely heavily on EXR Auto for their general photography, letting the camera ‘do all the hard work’ and leaving the photographer free to concentrate on getting the best shot possible. The Finepix F70EXR features a smart, sleek design, and at only 22.7mm thin makes for a very convenient size.

  • Fujifilm Finepix F70EXR Major Features
  • Fuji F70EXR Press Release and Images
  • Fuji Finepix F70 EXR Price and Specifications

  • Fuji Finepix F70EXR Digital Camera Major Features

    • 10 MP Fuji Super CCD EXR sensor optimized to deliver high resolution, wide dynamic range and high sensitivity with low noise

    • Sleek compact design with a 10x optical wide angle zoom providing coverage from 27mm to 270mm in 35mm equivalent terms

    • 2.7-inch high contrast and wide viewing angle LCD monitor with 230,000 pixel resolution

    • EXR Auto mode automatically recognizes the scene and selects the ideal shooting mode, and also switches the sensor to the perfect capture mode based on shooting conditions.

    • Choose from 15 user friendly Scene modes or select Manual override for exposure control. Scene Modes include; Portrait, Portrait Enhancer, Landscape, Sport, Night, Night Tripod, Fireworks, Sunset, Snow, Beach, Party, Flower, Pro Focus Mode and Pro Low-Light Mode

    • Pro Focus Mode: The focus-bracketing mode found on the Fuji Finepix F70EXR is designed to emulate the out-of-focus background look of a digital SLR when shooting portraits or macro subjects

    • Pro Low-Light Mode: intended for shooting non-moving subjects in low light, this mode automatically takes a series of four high-sensitivity & low-noise exposures and then combines them into an image with less noise than the single exposures

    • CCD-shift image stabilization technology to compensate for possible camera shake under lower light conditions

    • Film Simulation Mode: set im
    age processing to simulate the distinctive look of different Fuji film types, including; Fuji Provia, Velvia, Astia, Black and White, and Sepia mode

    • Ultra High sensitivity in low light (up to ISO 12800 at 3 MP Resolution)

    • Face Detection 3.0 with automatic red eye reduction: detects up to 10 faces in a scene and sets focus accordingly

    • Supplied Fujifilm Li-ion rechargeable battery NP-50 (up to 230 shots) and battery charger BC-50

    Fuji Finepix F70EXR top view

    Fuji Finepix F70EXR Digital Camera Press Release

    Mississauga, ON
    – Fujifilm today announces the FinePix F70EXR, the Company’s first model in the growing compact long-zoom sector. It boasts three critical improvements on current models; New EXR imaging technology, a Fujinon 10x Optical Zoom lens and all within a compact design.

    By introducing its award-winning EXR technology into the FinePix F70EXR, Fujifilm has made a significant improvement in image quality against other models. The Fujinon 10x Optical Zoom lens, developed in conjunction with the Super CCD EXR sensor, produces crisp, high resolution results throughout the focal range, from 27mm wide-angle all the way to 270mm telephoto. The smart, sleek design, at only 22.7mm thin, ensures the Finepix F70EXR is both convenient and functional.

    Super CCD EXR Technology

    Introduced earlier this year with the Fuji FinePix F200EXR, this radical new approach to sensor technology has generated numerous positive reviews and awards. Modelling the EXR sensor on the human eye, for the first time the user can change the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the sensor will switch to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but contrasty, the sensor will switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

    EXR Modes

    A fantastic addition to the Fuji FinePix F70EXR, EXR Auto takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera will automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene as well as automatically detect 6 different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and optimise focus, colour balance, exposure, flash and sensitivity. Users of the FinePix F70EXR will rely heavily on EXR Auto for their general photography, letting the camera ‘do all the hard work’ and leaving the photographer free to concentrate on getting the best shot possible.

    The FinePix F70EXR is fitted with the same EXR Priority modes as its more premium F and S sister cameras (F200EXR and S200EXR). Users can choose to default to High Resolution Priority (HR), High ISO & Low Noise Priority (SN) or D-Range Priority (DR) (up to 800%) for consistent shooting (for instance, always choosing ‘best dynamic range’ whatever the lighting conditions).

    Super Slim 10x Zoom Fujinon Lens

    Fujifilm opted for a sleek, thin design, almost the same thickness as current 5x zoom models. The 22.7mm-thin metal body features a high-gloss finish for astounding good looks. Long zoom compacts depend heavily on the quality of the optics, so no expense has been spared to provide the FinePix F70EXR with the sharpest, clearest Fujinon 10x zoom lens. The lens of F70EXR features Super EBC Coating - the original coating system of Fujinon lenses that keeps ghosting and flare to a minimum, promising optimal picture quality. At the same time, the newly designed, complex aspheric lens and original lens unit promises minimum color aberration.

    Pro Focus Mode / Pro Low-light Mode

    Typically, one of the ways to distinguish ‘DSLR’ photography from ‘compact’ photography has been the use of ‘wide aperture’ to create mood and depth in a picture. These ‘professional’ shots are now possible on the FinePix F70EXR, which uses Pro Focus Mode to combine 2 or 3 burst shots together. Through complex digital imaging technology, a crisp shot of the subject is created against a defocused background and foreground. Ideal for portraiture, nature photography or any subject which needs ‘lifting’ from its background, the FinePix F70EXR Pro Focus Mode provides professional looking results not typically found in a compact, non-DSLR camera, at the touch of a button.

    Meanwhile, Pro Low-light Mode is applied to solving the problems of noisy low light shots when using the full 10x optical zoom. With current cameras, it is possible to achieve relatively blur-free low light shots using high ISO and CCD shift (or optical image) stabilization. But this comes at a cost, as the ISO 1600 setting will invariably produce distracting and ugly noise and this is very hard to achieve when shooting at the maximum focal length (i.e. full zoom).

    Once switched to Pro Low-light Mode, the camera will shoot multiple high sensitivity images using Pixel Fusion Technology *1 in quick succession. All of the images are then overlapped to create one image with extremely low noise.

    Load Your FinePix F70EXR with Film …

    Similar to other high-end FinePix models, the FinePix F70EXR offers 5 different film ‘modes’ to allow the photographer full creative expression to explore a variety of pre-set colour and contrast modes designed around Fujifilm’s most famous film emulsions. The modes are: Velvia/Vivid (for dramatic full saturation colour), PROVIA/Standard (for classic ‘neutral’ photography), ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality), Sepia (for antique, warm tones) and Black & White (for dramatic monotones). In the Velvia and Astia modes, the dynamic range can now be set to 800% to improve highlight detail yet further.

    Fuji Finepix F70EXR in black or silver. Colour may vary by region.

    Super Intelligent Flash

    The FinePix F70EXR offers a radically improved flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is overpowered by the flash and the background is dark and underexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

    New High Contrast LCD

    The FinePix F70EXR is fitted with an improved high contrast 230k dot 2.7” LCD. The high contrast LCD is a considerable benefit in bright light. The High Contrast LCD means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable 160 degrees in both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback.

    Dual Image Stabilization

    Long zoom cameras need Image Stabilization more than any other compact camera, due to frequent hand shake and subject movement in low light and at full telephoto range. The FinePix F70EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Image Stabilization to counteract the problems of handshake. By cleverly combining these two Image Stabilization technologies, blur is reduced to an absolute minimum.

    Face Detection 3.0 and Automatic Red-eye Removal

    To provide perfectly exposed and focussed portrait shots, the FinePix F70EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at 360 degree angles to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.

    Summary of the FinePix F70EXR Specifications:

    • Super CCD EXR 10 Megapixel switchable sensor
    • EXR Priority Modes and EXR Auto Modes
    • Fujinon 10x optical zoom (27mm - 270mm)
    • 2.7”, 230k dot High Contrast LCD Monitor
    • Wide Dynamic Range up to 800%
    • Ultra High sensitivity in low light (up to ISO 12800 at 3 MP Resolution)
    • Face Detection 3.0 with Automatic Red-eye Removal
    • Dual Image Stabilization (ISO and CCD Shift)
    • Pro Focus Mode / Pro Low-light Mode
    • High Speed Continuous Shooting of 5 fps up to 12 frames (3 megapixel)
    • Full Manual Control
    • 5 Film Simulation Modes
    • Super Intelligent Flash
    • Movie Mode with sound (640 x 480, 30 fps)
    • 230 shot battery life (with included NP-50 Li battery)
    • Accepts SD/SDHC Memory Cards
    • 2 Year Canadian Manufacturer’s warranty

    Fuji Finepix F70EXR Pricing

    The FinePix F70EXR is expected to be available to Canadian consumers in September 2009 at a suggested retail price of $299.99. The camera will be offered in GunMetal with a 2 Year Canadian Manufacturer’s Warranty.

    Fuji Finepix F70EXR back side view

    Fujifilm Finepix F70EXR Digital Camera Specifications

    Number of effective pixels 10.0 million pixels
    CCD sensor 1/2-inch SUPER CCD EXR
    Storage media Internal memory (Approx. 47MB)  
    SD memory card / SDHC memory card
    File format Still image : JPEG (Exif Ver 2.2 ) / Movie : AVI (Motion JPEG ) with sound / Audio: WAVE format, Monaural sound
    Number of recorded pixels Still image : 3,616 x 2712 (10M) / 3,616 x 2400 (3:2 format) / 3,616 x 2,048 (16:9 format) / 2,592 x 1,944 / 2,592 x 1,728 (3:2 format) / 2,592 x 1,440 (16:9 format) / 2048 x 1,536 / 2048 X 1360 (3:2 format) / 1,920 x 1,080 (16:9 format) pixels
    Lens Fujinon 10 x optical zoom lens , F3.3(Wide)- F5.6(Telephoto)
    Lens focal length f=5.0 - 50.0mm, equivalent to 27-270mm on a 35mm camera
    Digital zoom Approx 4.0x
    Aperture F3.3 / F6.4(Wide F5.6 / F11.0(Telephoto)
    Focus distance
    (from lens surface)
    Normal : Wide: Approx. 45cm/1.5 ft to infinity
    Telephoto: Approx. 2m /6.6 ft to infinity
    Macro: Wide: Approx. 5cm - 2.5m / 2.0 in.- 8.2 .
    Telephoto: Approx. 90cm - 2.5m / 3.0 3.0 in. - 8.2 ft.
    Sensitivity Auto / Equivalent to ISO 100/200/400/800/1600/3200/6400/12800 (Standard Output Sensitivity)
    Exposure control TTL 256-zones metering
    Exposure mode Programmed AE, Aperture Priority AE, Manual
    Shooting modes Mode dial : Auto, EXR, Natural Light, Natural Light & with Flash, SP, P, M, Movie
    SP : Pro Focus, Pro Low-light,
    Portrait, Portrait Enhancer, Landscape, Sport, Night, Night(Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text
    Image Stabilizer CCD-shift type
    Shutter speed (Auto mode) 1/4 sec. to 1/2000 sec. , (All other modes) 8 sec. to 1/2000 sec.
    Continuous shooting Top-3, (max 1.8 frames/sec.)
    Top-12, High speed
     (max 4.8 frames/sec.,number of recorded pixels: "S" only)
    Final-3, (max 1.8 frames/sec.)
    Final-12, High speed
     (max 4.8 frames/sec.,number of recorded pixels: "S" only)
    Focus Auto focus (Multi, Center) / Continuous AF, AF assist illuminator available
    White balance Automatic scene recognition
    Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White),
    Fluorescent light (Cool White), Incandescent light, Custom
    Self-timer Approx. 10 sec.2 sec. delay
    Flash Auto flash
    Effective range: (ISO 800):
    Wide: Approx. 30cm - 4.2m / 1.0 ft. - 13.8 ft.
    Telephoto: Approx. 90cm - 2.4m / 3.0ft. - 7.9 ft.
    Flash modes :
    Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
    Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash,
    Suppressed Flash, Red-eye Reduction & Slow Synchro.
    LCD monitor 2.7-inch, Approx. 230,000 dots, TFT color LCD monitor, Approx. 100% coverage
    Movie recording 640 x 480 pixels / 320 x 240 pixels (30 frames / sec.) with monaural sound
    Photography functions EXR mode (EXR AUTO, RESOLUTION PRIORITY, HIGH ISO & LOW NOISE PRIORITY, D-RANGE PRIORITY), Film Simulation, Face Detection, Auto red-eye removal, Power management, Framing guideline, Frame No. memory
    , Silent mode
    Playback functions Face Detection, Auto red-eye removal, Trimming, Resize, Image rotate, Slide show, Multi-frame playback (with Microthumbnail), Sorting by date, Voice memo
    Video output NTSCPAL selectable
    Digital interface USB 2.0 High-Speed
    Power supply NP-50 Li-ion battery (included) / CP-50 with AC power adapter AC-5VX (sold separately)
    Dimensions 99.3 (W) 58.9 (H) 22.7 (D) mm / 3.9 (W) 2.3 (H) 0.9 (D) in. (excluding accessories and attachments)
    Weight Approx. 180g / 6.3 oz. (excluding accessories, battery and memory card)
    Accessories included Li-ion battery NP-50
    Battery charger BC-45W
    Hand strap
    USB cable for the FinePix F70EXR
    AV cable for the FinePix F70EXR
    Owner's manual
    Optional accessories Li-ion battery NP-50
    Battery charger BC-50
    AC Power Adapter AC-5VX
    DC coupler CP-50

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