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7.2 MP, Fuji Finepix Z10fd Compact Digital Camera
Cutting Edge Technology that Flirts with Today's Youth


Press Release: July 26th, 2007. FUJIFILM Canada Inc. today unveiled a new digital camera designed specifically for today’s fashion-conscious digital consumers.

Combining cutting edge technology with style and sophistication, the FinePix Z10fd provides tech-savvy Gen ‘Z’ users with an eye-catching digital camera that makes it easy to take great pictures and share them with the press of a button.

The 7.2 MegaPixel FinePix Z10fd features an ultra-slim, “fit-in-your-pocket” design and it comes in seven brilliant colors – Blue, Red, Black, Pink, Moss Green, Orange and a Mint Green.

It also sports a Fujinon 3x optical Zoom lens, 2.5" LCD screen and packs 54MB of internal memory to give you some extra room when your memory card has had its fill. With its stunning high-resolution LCD, the FinePix Z10fd also has a cool new slideshow mode from Fujifilm that let’s you view and share your photos spontaneously with friends with music provided to help set the mood.

Face_it, Beam_it, Blog_it

With endless possibilities the FinePix Z10fd makes it easy and fun to stay connected with friends and family and share all life’s moments through technology.


Capturing the ultimate party pictures will never be an issue with the FinePix Z10fd, as it features Fujifilm’s innovative Face Detection Technology. A one-touch selectable mode that identifies up to 10 human faces in a scene, Face Detection Technology sets the correct focus for a chosen primary face and exposure for all detected faces automatically, regardless of where subjects are located within the frame. It can cope with back-lit scenes such as concerts and it also comes in handy for capturing the perfect self portrait.

The FinePix Z10fd also includes a new Automatic Red Eye Removal feature, that works in conjunction with Face Detection. Red eye is a common complaint given by the majority of digital camera users. The FinePix Z10fd instantly checks each detected face for red eye, and if it’s found, corrects it automatically as the shot is taken or in playback, saving the time consuming process of fixing it in your PC after the image is downloaded.


The FinePix Z10fd comes equipped with Fujifilm’s innovative IrSimpleTM technology for fast, easy wireless image transfer to any IrSimpleTM equipped device. With the FinePix Z10fd you can capture the moment, point to any Fujifilm compatible digital camera and share the image instantly with friends – so instead of making an innocent bystander take the group photo with five different cameras, they’ll only have to take it once and IrSimpleTM handles the rest.


Also making life easier for the bloggers of the world, the FinePix Z10fd comes equipped with Fujifilm’s handy Blog Mode that lets you post pictures to blogs, websites, auctions, or e-mail with ease by copying and automatically resizing any image you've captured to a properly sized image right in the camera, saving time from downloading it and adjusting it on your PC.

In addition to these innovations, the FinePix Z10fd is hooked up with the following fantastic features:

Industry Leading 3 Year Canada Warranty

Picture Stabilization: Picture Stabilization utilizes higher sensitivities, up to ISO 1600 in the FinePix Z10fd, (with an incredibly high signal to noise ratio for clean images), and faster shutter and operational speeds to help reduce camera shake, freeze subject movement and improve low light background detail.

Intelligent Flash: Intelligent Flash (i-Flash) detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix Z10fd to enable the camera to use less flash, preventing that “blasted with light” effect that so many digital camera flashes leave you with. The result is pleasing, natural tones with no flash “wash-out”.

Dual Shot Mode: In this mode, the FinePix Z10fd quickly shoots two images in succession -- one with and one without the flash -- saving both. This convenient function lets the user perform an on-the-spot picture comparison and decide whether the FinePix Z10fd produced the most pleasing photo with flash, or without.
Special Scene Modes: The FinePix Z10fd has 14 scene positions including Fireworks, Beach and Snow, offering a one-touch setting for almost any situation.

On-Screen Help: Briefly explains each of the 14 scene modes and 5 flash modes.
xD / SD / SDHC Compatible slot: A new single media slot accepts both xD Picture Card and SD/SDHC memory cards.

Battery Life: Long-life rechargeable Li-ion battery (up to 200 shots).

“Fujifilm recognized that today’s younger generation wants to be connected with their friends at all times and that there wasn’t a digital camera manufacturer that really addressed this.” said Greg Poole, VP, Imaging Division, FUJIFILM Canada Inc., “We decided to create a camera with 7 vibrant colours that would mesh our latest technological advancements with today’s popular trends and styles, and came up with the FinePix Z10fd.”

The FinePix Z10fd will debut in late September at a retail price of $219.99.

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Fuji Finepix Z10fd Digital Camera Back View

Fuji FinePix Z10fd Digital Camera Specifications

CCD sensor

1/ 2.5-inch

Number of effective pixels

7.2 million pixels

Number of recorded pixels

Still image: 3,072 x 2,304(7M) /3,072 x 2,048(3:2) / 2,304 x 1,728/ 1,600 X 1,200 / 640 X 480

Storage media

Internal memory (approx. 54MB) / xD-Picture Card TM ( 16MB - 2 GB ) /SD memory card /SDHC memory card

File format

Still image : JPEG (Exif Ver. 2.2)
Movie : AVI (Motion JPEG)
(Design rule for Camera File system compliant / DPOF-compatible)

Recording Capacity with 256 xD Picture Card (not included)

Still Image:
7MP(F) - 73
7MP(N) - 146
3:2 - 164
3MP - 257
2MP - 410
0.3MP - 1,999

640x480 - Approx. 4.6 min.
320x240 - Approx. 7.4 min.

Recording Capacity with 512 SD memory card (not included)

Still Image:
7MP(F) - 143
7MP(N) - 286
3:2 - 322
3MP - 503
2MP - 793
0.3MP - 3,869

640x480 - Approx. 9.1 min.
320x240 - Approx. 1.5 min.

Recording Capacity with 4GB SDHC memory card (not included)

Still Image:
7MP(F) - 1,124
7MP(N) - 2,229
3:2 - 2,503
3MP - 3,955
2MP - 6,131
0.3MP - 30,655

640x480 - Approx. 70.5 min.
320x240 - Approx 113.5 min.
* A movie recording will stop automatically when the movie file size becomes approx. 2GB.


Fujinon 3x Optical zoom lens , F3.7 - F4.2

Lens focal length

f=6.33mm - 18.9mm, Equivalent to 38-110mm on a 35mm camera

Digital zoom

Approx. 4.8 X



Focus distance

Normal : Approx. 60cm/2.0 ft to infinity
Macro: Approx. 8cm/3.1 in to 80cm/2.6 ft


AUTO/Equivalent to ISO 64/100/200/400/800 /1600(Standard Output Sensitivity)

Exposure control

TTL 256-zones metering

Exposure mode

Programmed AE

Shooting mode

Auto, Manual, Natural Light, Natural light with Flash, portrait, Landscape, Sport, Night, Auction, Sunset, Snow, Beach, Museum, Party, Flower, Close-Up, Text, Picture Stabilization, Movie

Shutter speed

3 sec. to 1/1000 sec. (depend on exposure)

Continuous shooting

Top-3 (max 1.4 frames/sec)
Final-3 (max 1.4 frames/sec)
Long-period (max 0.6 frames/sec)


Auto Focus (Center)

White balance

Automatic scene recognition
Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White)
Fluorescent light (Cool White), Incandescent light)


Approx. 10 sec./2 sec.delay options


Auto flash
Effective range: (ISO AUTO): Telephoto angle: Approx.0.7m/2.3 ft to 3.4m/11 ft
Macro: Approx.30cm/1.0 ft to 80 cm/2.6 ft
Flash mode:
Red-eye removal OFF : Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.

LCD monitor

2.5 inches, 150,000 pixels , Amorphous silicon TFT color LCD monitor, Approx. 100% coverage

Movie recording

640 x 480 pixels, 320 x 240 pixels, 30 frames/sec. With monaural sound, AVI format( Motion JPEG)
* Zoom function cannot be used during movie recording.

Photography functions

Face Detection (with Red Eye Removal), High-speed shooting, Best framing, Frame No. Memory

IR communication


Playback functions

Face Detection, Slide Show, Trimming, Single Frame, Multi-frame playback including Micro Thumbnail mode Sorting by date, Image rotate

Video output

NTSC / PAL selectable

Digital input/output

USB 2.0 full speed

Power supply

NP-45 Li-ion Battery (included)/ CP-45 with AC power adapter AC-5VX (sold separately)


91.2(W) 56.6(H) 18.8(D) mm/ 3.6(W) 2.2(H) 0.7(D) in
(excluding accessories and attachments)


Approximately 4.2 oz / 120g (excluding accessories, batteries and memory card)

Accessories included

Li-ion cattery NP-45
Battery charger BC-45
A/V cable
USB cable
Owner's manual

Optional accessories

xD-Picture Card TM : 256MB,512MB,1GB,2GB
PC Card Adapter DPC-AD
CompactFlashTM Card Adapter DPC-CF
Li-ion Battery NP-45
Battery Charger BC-45
DC Coupler-45


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