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Panasonic Lumix DMC-ZS7 (TZ10) with 12x Zoom and GPS

Panasonic ZS7 / TZ10 in silver
Panasonic Lumix DMC-ZS7 Silver (Named Lumix TZ10 in some countries)

Panasonic Lumix ZS7 / TZ10 top Panasonic Lumix DMC-ZS7 Silver (TZ10) back view

Panasonic Lumix ZS7 / TZ10 black top view


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January 26th, 2010
- Panasonic today introduced the LUMIX DMC-ZS7 (TZ10) as the newest member of its acclaimed ZS (TZ) series of digital cameras. Incorporating the key features that have been fundamental in the success of the Lumix ZS (TZ) series– including AVCHD Lite HD movie recording capability, a 25mm ultra wide angle and powerful 12x optical zoom in a compact body – the Panasonic Lumix DMC-ZS7 (TZ10) goes one step further to offer users built-in GPS and full manual control.

The Lumix ZS7 incorporates a 14.5-megapixel CCD which offers up to 12.1-megapixel resolution. This enables multi-aspect shooting that can reproduce images taken with the lens set from 25mm to 300mm in any of three aspect ratios - 4:3, 3:2 or 16:9 - so you can always capture dynamic, richly expressive shots with a wide perspective. The Multi Aspect mode lets you to take an image in all three aspect ratios simultaneously then choose the one that best suits your scene after shooting -perfect for when you want to take a picture for widescreen TV use but also to make conventional prints.

Panasonic Lumix DMC-ZS7 (TZ10) Specifications

One of the major new features found in the Lumix DMC-ZS7 (TZ10) is the built-in GPS geotagging ability. The location data where the photo was taken is automatically embedded with its latitude and longitude in the EXIF data. These geo-tagged images can be pinpointed on maps common in photo-sharing websites and social media sites – so travels can be archived and also visually represented on a map – and easily shared with friends and family.

The Panasonic LUMIX ZS7 also features a Travel Mode function with GPS which shows the name of the city, country and state, and information for more than 500,000 popular landmarks, covering 73 countries, are stored in the camera’s internal memory. For instance, when users are taking photos of the Eiffel Tower or Empire State Building, landmarks stored within the camera, these locations will be displayed on the screen while taking it and tagged in the data. Users can also refer to the locations using the included software.

The Panasonic Lumix DMC-ZS7 (TZ10) now features manual exposure override modes conveniently located on the top control dial of the camera. Users can select from Aperture, Shutter Priority and Manual exposure modes to control shutter speed and aperture for greater creative control.

For point and shoot simplicity you can simply select iA mode and let the ZS7 do all the work by automatically choosing the most suitable settings for capturing the scene at hand, as determined by the intelligent scene recognition technology built-in to the Lumix DMC-ZS7 (TZ10).

Technologies incorporated into the LUMIX ZS7’s iA mode include:

• Face Recognition – With new enhancements when compared to previous editions, Face Recognition allows users to register up to three different images for a person, helping to improve detection accuracy. Face detection is also included for up to 15 faces

Intelligent Scene Selector – Automatically selects one of 6 Scene Modes – Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly added Sunset

Other iA Technologies: Intelligent Resolution and Intelligent Zoom, AF Tracking, Intelligent ISO Control and Intelligent Exposure

The new Intelligent Resolution (I.R) Technology found in the Lumix ZS7 digital camera gives a high resolution look to digital zoom images as well as ordinary images. The image is divided into contour areas, texture areas and smooth areas. And optimum image processing is applied to each type of area. This enables 16x Intelligent Zoom that achieves about 1.3 times the usual zoom magnification with almost no loss of image quality. The Intelligent Resolution Technology also achieves sharp images in modes that use fewer pixels to enable high sensitivity and high speed.

Panasonic Lumix ZS7 in black

The Panasonic LUMIX ZS7 features Sonic Speed AF (Auto Focus), which enables a fast response time (0.35 sec), and a shutter release time lag as short as approximately 0.006 second. The camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities. The LUMIX ZS7 also features a short startup time of approximately 1.1 second.

When playing back, automatic sort & slideshow by shooting location is possible. The photos and movies with their location data are automatically sorted in the virtual folder alphabetically in the camera allowing quick access. You can also refer to the location names via the included software PHOTOfunSTUDIO HD Edition Ver.5.1. It is also easy to sort or search images by using location names.

In addition to Motion JPEG images, the DMC-ZS7 can record high-definition motion picture in AVCHD Lite. It allows almost doubling of the recording time in HD quality compared with the conventional Motion JPEG format. The picture quality is enhanced thanks to the newly added Intelligent Resolution technology. The Lumix ZS7 also features Dolby Digital Stereo Creator to record high quality audio, and offers a one-touch movie button for instant recording of videos.

With the ZS7 you can utilize the 12x optical zoom fully in movie recording mode. The GPS and corresponding location information can also be embedded in the video clips. With the newly added Video Divide function, users can divide the video into two sections to shorten or delete the unwanted part on the spot in the camera. You can capture a still image from a movie in the camera and Intelligent Resolution Technology makes it possible to produce 1920x1080 still images from a 1280x720 HD movie even recorded in AVCHD Lite. A Wind Cut function is also available to block out most of the noise from background wind.

Taking advantage of Panasonic's accumulated optical technologies, MEGA O.I.S. (Optical Image Stabilizer) has been incorporated into LUMIX cameras from the earliest stages of development. MEGA O.I.S. has evolved into POWER O.I.S. on the DMC-ZS7 (TZ10), now offering twice the shake suppression capability of the predecessor TZ7.

The hand-shake component, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed, is recognized as a low-frequency vibration, for which the new POWER O.I.S. is particularly effective. This greatly improves the quality of shots taken at night or indoors where a flash cannot be used, or where the photographer doesn't want to use a flash because it would spoil the mood.

Panasonic Lumix DMC-ZS7 TZ10 in red

The Panasonic Lumix DMC-ZS7 (TZ10) is equipped with a 3.0-inch, super high resolution 460,000-dot Intelligent LCD with a wide viewing angle and AR (Anti-Reflection) coating. The screen brightness automatically adjusts in 11 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

Scene modes, which are optimized for a variety of still-image shooting situations, are now available for motion images as well. Thanks to a rich variety of 28 scene modes for still image and 18 for motion image (Portrait, Soft Skin, Transform, Self portrait, Scenery, Low light, Food, Party, Candle light, Sunset, Beach, Snow, Aerial, High Sensitivity, Pin hole, Film grain, High Dynamic and Underwater), capturing beautiful videos is effortless with the Panasonic Lumix DMC-ZS7.

A High Dynamic mode has been newly added to the existing Scene modes. This mode helps to capture a scene with moderate exposure, even though the scene contains both bright and dark areas together. The user can select either of three options, Standard, Art, or B/W, depending on the desired effect and personal taste to make the photo look natural to artistic.

An optional marine case (DMW-MCTZ10) is available for the Panasonic Lumix DMC-ZS7 to allow underwater photography offering the ability to take advantage of an outstanding shooting range from 25mm to 300mm for both photo and movie.

In addition to the conventional SD/SDHC Memory Card, the DMC-ZS7 accepts next-generation SD format SDXC (SD eXtended Capacity), that features high potential in both capacity and data transfer speed. The Lumix DMC-ZS7 is compatible with Windows 7.

Panasonic Lumix ZS7 available colour variations

Pricing and availability for the Panasonic LUMIX DMC-ZS7 will be announced 30 days prior to shipping date (Expected 03/10). The LUMIX ZS7 will be available in silver, black, red and blue models.

Panasonic Lumix DMC-ZS7 (TZ10) Specifications
Dimensions (W x H x D) 103.3 x 59.6 x 32.6 mm
(4.07 x 2.35 x 1.28 inch)
Weight Approx. 218 g with Battery and SD Memory Card (0.48 lb)
Approx. 196 g without Battery and SD Memory Card (0.43 lb)
Camera Effective Pixels 12.1 Megapixels
Sensor Size / Total Pixels / Filter 1/2.33-inch / 14.5 Total Megapixels / Primary Color Filter
Aperture F3.3 - 4.9 / Multistage Iris Diaphragm (F3.3 - 6.3 (W) / F4.9 - 6.3 (T))
Optical Zoom 12x
Focal Length f = 4.1 - 49.2 mm (25 - 300 mm in 35 mm equiv.)
Extra Optical Zoom (EZ) 14.7x (4:3 / 8M), 18.8x (4:3 / 5M), 23.4x (under 3M)
Intelligent Zoom 16x
10 elements in 8 groups
(2 Aspherical Lenses / 3 Aspherical Surfaces / 2 ED Lenses)
2-Speed Zoom Yes
Optical Image Stabilizer POWER O.I.S. (Off / Auto / Mode1 / Mode2)
Digital Zoom 4x
(Max. 48.0x combined with Optical Zoom without Extra Optical Zoom )
(Max. 124.0x combined with Extra Optical Zoom and Intelligent Zoom)
Focusing Area Normal: Wide 50 cm - infinity / Tele 200 cm - infinity
Macro / Intelligent AUTO / Clipboard: Wide 3 cm - infinity / Tele 100 cm - infinity
Focus Range Display Yes
AF Assist Lamp Yes 
Focus Normal / Macro, Macro Zoom, Quick AF On/Off (On in Intelligent Auto), Continuous AF On/Off, AF Tracking
AF Metering Face / AF Tracking / 11-area / 1-area high speed / 1-area / Spot
Shutter Speed Still: 60 - 1/2000 sec
Starry Sky Mode: 15, 30, 60 sec
Shutter Interval ZS7 (TZ10): Approx. 1.0 sec
Face Recognition Photo
Optical Image Stabilizer Photo & Movie
Intelligent ISO Control Photo
Face Detection ZS7 (TZ10): Photo & Movie
Intelligent Scene Selector ZS7 (TZ10): Photo (Portrait, Scenery, Night Portrait, Night Scenery, Sunset, Macro) & Movie (Portrait, Scenery, Low Light, Macro)
Intelligent Exposure Photo & Movie
AF Tracking Photo
Digital Red-Eye Correction (Red-Eye Removal) Photo
Intelligent Resolution Technology ZS7 (TZ10): Photo & Movie
File Format ZS7 (TZ10):
Still Image: JPEG (DCF / Exif2.21)
Image with Audio: JPEG (DCF / Exif2.21) + QuickTime
Motion Picture: AVCHD Lite / QuickTime Motion JPEG
AVCHD Lite REC ZS7 (TZ10): NTSC / PAL (Depends on Region)
Mode Switch [Recording] / [Playback]
One-Touch Movie Button ZS7 (TZ10): Yes
Mode Dial ZS7 (TZ10):
Intelligent Auto, P (Program) Mode, A (Aperture Priority) Mode, S (Shutter Priority) Mode, M (Manual) Mode, Custom, My Scene Mode 1, My Scene Mode 2, Scene Mode, Clipboard
Still Image Scene Mode Portrait, Soft Skin, Transform, Self Portrait, Scenery, Panorama Assist, Sports, Night Portrait, Night Scenery, Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High Sensitivity, Hi-speed Burst, Flash Burst, Starry Sky, Fireworks, Beach, Snow, Aerial Photo, Pin Hole, Film Grain, High Dynamic (Standard, Art, B&W), Photo Frame, Underwater
Movie Scene Mode ZS7 (TZ10):
Portrait, Soft Skin, Transform, Self Portrait, Scenery, Low Light, Food, Party, Candle Light, Sunset, Beach, Snow, Aerial, Pin Hole, Film Grain, Underwater, High Sensitivity, High Dynamic (Standard, Art, B&W)
(Activated by selecting Still Image Scene Mode then pressing movie button. Still Image Scene Modes without corresponding Movie Scene Mode is recorded in Normal Mode)
Continuous Shooting Mode Full-Resolution Image, 2.3 frames/sec
Max. 5 images (Standard Mode), Max. 3 images (Fine Mode)
Hi-speed Burst Mode: Approx. 6.0 frames/sec (Image Priority), Approx. 10 frames/sec (Speed Priority)
(recorded in 3M for 4:3, 2.5M for 3:2, 2M for 16:9)
Flash Burst Continuous Shooting Mode Max. 5 images (Standard Mode)
Motion Picture Recording
VGA: 640 x 480 pixels, 30 fps (Motion JPEG)
QVGA: 320 x 240 pixels, 30 fps (Motion JPEG)
WVGA: 848 x 480 pixels, 30 fps (Motion JPEG)
HD Movie
ZS7 (TZ10): 1280 x 720 pixels,
NTSC model: 60p (CCD output is 30p) / PAL model: 50p (CCD output is 25p) (AVCHD Lite, GSH, SH: 17 Mbps / GH, H: 13 Mbps / GL, L: 9 Mbps ) / 30 fps (Motion JPEG)
AVCHD Lite with Picture Quality Set to [GSH / SH] ZS7 (TZ10): Approx. 100 min
MOTION JPEG with Picture Quality Set to [HD] Approx. 100 min
AVCHD Lite with Picture Quality Set to [GSH / SH] Approx. 50 min
MOTION JPEG with Picture Quality Set to [HD] Approx. 50 min
Exposure Program AE, Aperture Priority AE, Shutter Priority AE, Manual
Exposure Compensation 1/3 EV step, +/-2 EV
Backlight Compensation Yes (only in Intelligent AUTO Mode)
Auto (AE) Bracketing +/- 1/3 EV - 1 EV step, 3 frames
Multi-Aspect Yes
Light Metering Intelligent Multiple / Center Weighted / Spot
ISO Sensitivity Auto / 80 / 100 / 200 / 400 / 800 / 1600
High Sensitivity (ISO 1600 - 6400)
Aspect Ratio 4:3 / 3:2 / 16:9 
Still Picture Recording 4:3
4000 x 3000 (12M) / 3264 x 2448 (8M) / 2560 x 1920 (5M) / 2048 x 1536 (3M) / 640 x 480 (0.3M)
4176 x 2784 (11.5M) / 3392 x 2264 (7.5M) / 2656 x 1768 (4.5M) / 2048 x 1360 (2.5M) / 640 x 424 (0.3M)
4320 x 2432 (10.5M) / 3552 x 2000 (7M) / 2784 x 1568 (4.5M) / 1920 x 1080 (2M) / 640 x 360 (0.2M)
Image Quality Fine / Standard
White Balance Auto / Daylight / Cloudy / Shade / Halogen / White Set
(Selectable at Portrait, Soft Skin, Transform, Self Portrait, Sports, Panorama Assist, Baby, Pet, High Sensitivity, Hi-speed Burst, Pin Hole, Photo Frame, High Dynamic, Underwater)
Quick Menu Yes
Color Effect Mode Standard, Black & White, Sepia, Cool, Warm, Happy (only in iA Mode)
Picture Adjustment Contrast +/-2 steps
Sharpness +/-2 steps
Saturation +/-2 steps
Noise Reduction +/-2 steps
Still Image with Audio Recording 5 sec
Real-time Histogram Yes
Composition Guide Line Yes (2 patterns)
Auto Review 1 sec, 2 sec, Hold
Easy Zoom / Zoom Resume ZS7 (TZ10): - / Yes
Optical Zoom in Motion Picture Yes
Macro Zoom Yes
Orientation Detector Yes
Scene Mode Help Screen  Yes
Self Timer 2 sec / 10 sec
Focus Icon Select Yes (in Face Recognition only)
Playback Mode Normal Playback, Slideshow, Mode Playback, GPS Playback, Travel Playback, Category Playback, Favorites Playback
Thumbnails / Zoomed Playback 12, 30 thumbnails / Max. 16x
Calendar Display  Yes
Set Favorites Yes
Playback Still Images with Audio Yes
Playback Motion Picture ZS7 (TZ10): Yes (AVCHD Lite / Motion JPEG)
Slideshow Mode ZS7 (TZ10):
All / Still Images Only / Motion Picture Only / GPS Area / Travel / Category / Favorites
BGM Effect (Natural / Slow / Swing / Urban / OFF)
Show Histogram Yes
Delete Image Single / Multi / All / All except Favorites
DPOF Print Setting / Set Protection Yes / Yes
Resize / Trimming / Aspect Conversion / Leveling Yes / Yes / Yes / Yes
Copy / Title Edit / Text Stamp  Yes / Yes / Yes
Cut Animation ZS7 (TZ10): Yes
Video Divide ZS7 (TZ10): Yes
PictBridge Support Single / Multi / All / Favorites / DPOF
OSD Language English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian, Chinese (Traditional), Chinese (Simplified), Netherlandic, Thai, Korean, Turkish, Portuguese, Arabic, Persian, Japanese, Swedish, Danish, Finnish, Greek
Movie REC Guide ZS7 (TZ10): Yes
Wind-Cut in Motion Picture ZS7 (TZ10): Yes
Travel Date / World Time Yes / Yes
LCD Monitor ZS7 (TZ10):
3.0" TFT Screen LCD Display (460,000 dots),
Field of View: Approx. 100%, Wide-viewing Angle
AUTO Power LCD Mode, Power LCD Mode
Built-in-Flash  Auto, Auto / Red-eye Reduction, Forced On, Slow Sync. / Red-eye Reduction, Forced Off
0.6 - 5.3 m (Wide / ISO Auto), 1.0 - 3.6 m (Tele / ISO Auto)
Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, SDXC Memory Card
Built-in-Memory Approx. 15MB
Microphone / Speaker Stereo (Dolby® Digital Stereo Creator) / Yes
Interface AV Output (AVCHD Lite: NTSC or NTSC / PAL)*, mini HDMI, USB2.0 High Speed
VIERA Link ZS7 (TZ10): Yes
HDMI Output ZS7 (TZ10):
Video: Auto / 1080i / 720p / 480p (576p for PAL)
Audio: Dolby® Digital Stereo Creator
Power ID-Security Li-ion Battery Pack (3.6V, Minimum: 895 mAh) (Included)
AC Adaptor (Input: 110 - 240V AC) (Optional)
Battery Life (Approx.) ZS7 (TZ10): 300 pictures (CIPA standard)
Included Software PHOTOfunSTUDIO 5.1 HD Edition (5.0 HD Edition for China), QuickTime, Adobe Reader
Standard Accessories Battery Charger, Battery Pack, Battery Case, AV Cable, USB Cable, Hand Strap, CD-ROM

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