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Sony A700 Digital SLR Camera

Sony Alpha A700 Camera

 Sony has today announced that they are expanding the a (Alpha) digital SLR  system with the introduction of the 12.2 MP A700 camera, which is aimed at photo  enthusiasts or serious photo  hobbyists.



 The Sony A700 features advanced imaging technologies and ultra-responsive operation, as well as a  lightweight, dust- and moisture-resistant, rugged magnesium alloy body construction.

  Sony A700 Major Features and Specifications

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Like Sony’s mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.

“Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700,” said David Oyagi, product manager, DSLR and Memory Stick, Sony Canada. “We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions.”

Sony A700 Digital SLR

Sony A700 Digital SLR Camera LCD Display
Sony Alpha A700 Digital SLR back view

Picture quality

The Sony A700's new 12.24-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

According to Oyagi, “These digital signals are virtually immune to external noise and interference.”

Clean, noise-free digital signals are then sent to the newly developed BIONZ™ processing engine. Oyagi said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.

Extraordinary responsiveness

The A700 camera is engineered to be fast and ultra-responsive so as to become “a virtual extension of your own senses,” Oyagi said, “capturing fleeting moments as you see them.”

A newly developed, auto-focus system features 11 wide-area sensors, including a centre dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Oyagi said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.

The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.

The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.

Expanded creativity

The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.

Sony’s Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.

There is an extensive array of customization options to personalize the camera to match shooting styles. The unit’s quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.

Up to 28 camera settings can be stored in one of three user memories for instant recall. The unit’s custom function button can be assigned to 15 frequently-accessed functions.

With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.

Larger than life photo-viewing

The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow. When connected to a Sony BRAVIA® LCD HD television, photos are optimized for viewing with the new “PhotoTV HD” mode. This mode brings the look of actual printed photography to the television.

“Increasingly, consumers are looking to view their photos beyond the traditional means of computer monitors,” says Patrick Lapointe, marketing manager, consumer displays, Sony Canada. “PhotoTV HD allows customers to view photos in high-definition on the large screen, as though they were actual printed photos – without compromising quality, sharpness, gradation or colour.”

The exceptional viewing experience of this camera also extends to viewing photos on its 3-inch LCD screen. The screen’s size and ultra-sharp resolution (921K) makes it possible to check focus and image quality with much greater accuracy.

A flexible system

The camera will be introduced with two new lenses, bringing Sony’s lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 – 5.6 lens features a distinctive zoom range (35mm equivalency of 24 – 157.5 mm); compact, lightweight design; and internal focusing.

Sony’s full line of accessories will also expand to include a new VG-C70AM vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the camera’s LCD screen.

Memory that keeps up with the camera

The a700 is equipped with a CompactFlash card slot that will offer the consumer uncompromised speed and precision. The new 300x CompactFlash card offers a high-speed transfer rate of 300x (45MB/s write), which can be achieved when used with UDMA (Ultra Direct Memory Access) enabled equipment, such as the a700. Using a higher speed CompactFlash card with a D-SLR enhances the maximum bursts for continuous shooting.

“Consumers who purchase the new a700 can expect technical advancements and breathtaking photo quality,” says Sumant Sharma, product manager, recording media, Sony Canada. “With a CompactFlash slot, the a700 is also equipped with the ultimate support available. The 300x CompactFlash will support the end user with high transfer rates and high storage capacities.”

An image recovery feature is available through which the memory card attempts to recover some of the data which the user is unable to read. The new 300x CompactFlash cards will be available in two capacities, 4GB (NCFD4G) and 8GB (NCFD8G). The 4GB card is capable of capturing up to 682 photos at a 12 megapixel setting (JPEG FINE) by the a700. The 8GB card is capable of capturing up to 1,363 photos at a 12 megapixel setting (JPEG FINE) by the a700.

The a700 is compatible with Microdrive® media cards and also accepts Memory Stick Duo™ and Memory Stick PRO-HG Duo™ media cards through a supplied adaptor.

The DSLR-A700 body will be available in late September at an MSRP of $1,599.99 Canadian while the DSLR-A700P kit (body and 16-105mm zoom lens) will be available in November at an MSRP of $2,049.99.

The SAL16105 16-105mm zoom lens will also be available in November at an MSRP of $749.99 CDN. The HDMI cables, VMC-15MHD and VMC-30MHD, will be available in September at $119.99 and $79.99 CDN respectively.

The CompactFlash cards, NCFD4G and NCFD8G, will also be available in September at an MSRP of $199.99 and $349.99 CDN respectively.

Sony A700 Digital SLR
Major Features

• 12.24 MP Exmor™ Imaging Sensor

All-new 12.24 effective megapixel Exmor CMOS sensor. This new sensor sensor performs A/D conversion using dedicated convertors that are located close to each element array on the sensor itself. Analogue noise cancellation prior to A/D conversion is complemented by further on-chip noise reduction once signals have been digitised.. Advanced on-sensor A/D conversion yields rich tonal reproduction with high signal-to-noise ratio.

• Super SteadyShot® Image Stabilization
Built-in technology moves the image sensor in response to camera shake, enabling every lens to benefit from automatic blur reduction. Anti-shake performance has been improved by up to half a stop over the entire focal length range compared to the Sony A100.

Equivalent correction now extends from 2.5 to 4 stops (depending on lens, camera settings and shooting conditions).

• Bionz™ Image Processor
At the heart of the a (alpha) DSLR-A700 DSLR camera is the advanced Sony Bionz™ Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that improves camera response time, screens out noise before RAW data conversion, handles Dynamic Range Optimization processing and prolongs battery life.

• Dynamic Range Optimizer
To recover details in dark or bright areas of the picture, the a (alpha) DSLR-A700 provides multiple levels of Dynamic Range Optimization: Standard mode, to improve shadow detail using standard gamma curves; Advanced Auto mode, allowing you to select any of 5 DRO correction levels, or DRO Advanced Bracketing, that automatically takes three shots at different DRO levels with a single shutter press.

• Continuous 5 Frames-Per-Second Advance at 12.24 MP
The high-speed processing power of its Bionz™ engine, a quick-response coreless motor to drive the shutter, and dual mirror stoppers to prevent mirror bounce -- they all enable the a (alpha) DSLR-A700 to capture action more effectively at either 5 or 3 frames per second, even shooting at full 12.24 MP resolution. You can also shoot continuously to the limit of available memory in JPEG Fine and Standard modes.

• Advanced Pentaprism Viewfinder
With a bright focusing matte, an optical glass prism and glass lenses that prevent ghosts inside the finder, the a (alpha) DSLR-A700’s viewfinder image makes it easier to see your subject, compose your shot and adjust focus manually.

• Eye-Start® Autofocus System
The a (alpha) DSLR-A700 begins its precision autofocus adjustments the moment you bring your eye to the viewfinder -- so you’ll be ready to catch the perfect moment.

• 11-Point Center Dual Cross AF Sensor
A newly developed Sony AutoFocus system with a large f2.8 sensor improves your ability to frame the subject and capture moving subjects with greater focusing precision -- and a focus drive clutch lets you switch seamlessly between auto and manual focusing by pressing a simple button.

• Super-Accurate Exposure Control
A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy in a wide range of lighting conditions.

• Simple Camera Control Menus
Even with all its high-tech features, the a (alpha) DSLR-A700 is amazingly simple to operate -- and a quick press of the Function (Fn) button switches the LCD display from standard menu information to a new Quick Navigation screen for camera setup via joystick and forward-back controls. The menus are easy and intuitive -- and memory function lets you save and recall personalized camera settings.

• Creative Custom Settings
The a (alpha) DSLR-A700 is designed to bring out your creativity with a wide range of auto preference settings, including four basic image styles (Standard, Vivid, Neutral and Adobe RGB) and three style-box memory settings for quick setup in special events like weddings and competitive sports.

• Easy-to-Use Exposure Mode Dial
The a (alpha) DSLR-A700’s top-mounted dial gives you quick access to Program Auto, Aperture priority, Shutter-speed priority, Manual and full Auto exposure setting modes -- as well as six scene selection modes that optimize camera focus, exposure, brightness, contrast and other settings for Portrait, Landscape, Macro, Sports Action, Sunset and Night View/Portrait scenes.

• Quick Setting Recall
The “C” button allows you to make changes more quickly by calling up Creative Style settings, Exposure compensation, Flash compensation and many more operating modes and camera functions.

• Stamina® Power
To give you confidence for long shooting sessions in the field, the a (alpha) DSLR-A700 can take up to 650 shots3 on a fully charged NP-FM500H InfoLithium® battery -- with indication in percentage of about how much battery power remains.


Built-in Flash

The a (alpha) DSLR-A700 flip-up flash covers a wide focal range, synchronizes at 1/250 sec., supports red-eye reduction and slow flash features as well as manual flash mode to set flash intensity.

A wireless flash signal is available for external flash synchronization.

• Anti-Dust Technology
Changing lenses in a DSLR can allow dust to enter the camera -- so to help keep the CMOS imager cleaner for better pictures, the a (alpha) DSLR-A700 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

• Rugged Magnesium Alloy Body
The a (alpha) DSLR-A700 is built to very high standards of durability and performance -- so you can shoot on location in difficult conditions with confidence that your equipment can handle the challenge.

• XtraFine™ 3.0” LCD Screen with 921k Pixels
With almost 1 MP performance, it’s like having a high-resolution photo viewer built into your camera -- and the a (alpha) DSLR-A700’s amazing photo-quality screen displays sharp, bright images even outdoors with a wide viewing angle so you can share photos more easily.

• PhotoTV HD Viewing with HDMI™ Output
The a (alpha) DSLR-A700 provides direct HDMI™ output to your Bravia® HDTV and other compatible HDTV screens, so you can view and share photos in breathtaking clarity and detail

You can choose between standard 3:2 and widescreen 16:9 aspect ratio -- and with new Bravia® HDTV models, photos are automatically optimized in sharpness, gradation and color reproduction for HD display.

• Wireless Remote Control
For shooting as well as viewing convenience, Sony supplies a multi-function wireless remote control with the a (alpha) DSLR-A700 -- allowing you to control HDTV photo viewing and trip the shutter by remote to put yourself in the picture.

• Versatile Recording Formats
Images can be captured in RAW, cRAW (optimized for fast action), RAW+JPEG and three JPEG modes (Extra Fine, Fine and Standard), for greater versatility in every digital photo application.

• Powerful Supplied Software
The a (alpha) DSLR-A700 comes with a powerful RAW conversion and image management system and newly developed RAW software that gives you the power to handle large volumes of RAW data while taking full advantage of the sophisticated imaging capabilities of the a (alpha) DSLR-A700.

• Dual Media Options
For image capture with optional media you may already own, the a (alpha) DSLR-A700 has built-in slots for both CompactFlash™ Type I/II media and Memory Stick Duo™ media or high-capacity Memory Stick PRO Duo™ media.

New RGB histogram
In addition to conventional histogram and flashing highlight/shadow warning displays, the Sony A700 offers RGB histogram color balance checking.

There's also a view that displays five preceding/following frames in addition to the current frame, greatly facilitating best-shot selection from a series of bracketed or sequential images.

In index view, the monitor can be set to display 4, 9, or 25 frames according to preference.



Sony A700 Digital SLR Specifications

Camera type

Digital SLR camera with built-in flash and interchangeable lenses

Lens mount

Sony α mount; compatible with Minolta A-type bayonet mount

Lens compatibility

All Sony lenses and Konica Minolta α / MAXXUM / DYNAX lens

Image capture

Image sensor type

Exmor™ CMOS sensor

Image sensor size

23.5 x 15.6 mm (APS-C type)

Total pixel number

Approx. 13,053,000 pixels

Effective pixel number

Approx. 12,246,000 pixels

Anti-Dust system

Charge protection coating on low pass filter and image-sensor shift mechanism



Memory Stick: Memory Stick Duo, Memory Stick PRO Duo,

Memory Stick PRO-HG Duo

CompactFlash card: Type I, Type II (UDMA / Microdrive)


Dual slot for Memory Stick Duo / CompactFlash

File system

FAT 12, 16, 32

Image format

JPEG, RAW (ARW 2.0 format), RAW + JPEG

Image size

RAW: 4288 x 2856, L (12M, 3:2); 4272 x 2848,

M (6.4M, 3:2): 3104 x 2064, S (3.0M, 3:2): 2128 x 1424,

L (10M, 16:9); 4272 x 2400, M (5.4M, 16:9): 3104 x 1744,

S (2.6M, 16:9): 2128 x 1200

Color space

sRGB, Adobe RGB

Noise reduction

Long Exp. NR: On/Off, available at shutter speeds longer than 1 sec.

High ISO NR: High / Normal / Low, available at ISO 1600 or higher

Creative Style

Base Styles: Standard, Vivid, Neutral, Adobe RGB

User setting registration: 3 style boxes; Standard, Vivid, Neutral, Adobe RGB, Clear, Deep, Light, Portrait, Landscape, Sunset, Night view, Autumn leaves, B/W, Sepia

Adjustable Items: Contrast (-3 to +3 steps),

Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps),

Brightness (-3 to +3 steps), Zone Matching (-1 to +2 steps)

D-Range Optimizer

Mode: Off, Standard / Advanced: Auto / Advanced: Level

Advanced Level setting: 5 levels

DRO advanced bracketing: 3 frames, H/L selectable

White Balance


Auto, Daylight, Shade, Cloudy, Tungsten, Fluorescent, Flash

Color Temperature / Color filter, Custom

Color temperature

2500 - 9900 k with 19-step Magenta / Green compensation

White balance bracketing

3 frames, H/L selectable

Super SteadyShot


Image-sensor shift mechanism


Approx. 2.5 EV - 4 EV decrease in shutter speed (varies according to shooting conditions and lens used)



Fixed eye-level system with optical glass type pentaprism

Field of view



0.9 x, with 50mm lens at infinity

Eye relief

Approx. 25 mm from the eyepiece,

Approx. 21 mm from the eyepiece frame at -1 diopter

Diopter adjustment

-3.0 to +1.0 m-1


Quick return mirror

Focusing screen

Spherical Acute Matte

Auto Focus System


(TTL) phase-detection system


CCD line sensors

No. of focus point

11 points

Sensitivity range

0 EV to +18 EV (at ISO 100 equivalent)

Focus mode

Single-shot AF, Automatic AF, Continuous AF,

Direct Manual Focus, Manual Focus

Focus area

Wide focus area (Auto,11 areas), Spot focus area,

Local focus area (11 local areas, selection with the multi-selector)

Eye-Start AF system

On/Off selectable

AF illuminator

Type: built -in, LED

Range: approx. 1 m - 7 m

Auto Exposure System

Light metering

Type: TTL metering

Cell: 40-segment honeycomb-pattern SPC

Range: 0 EV to 20 EV (+2 EV to +20 EV with Spot metering) (at ISO 100 equivalent with F1.4 lens)

Mode: Multi segment, Spot, Center weighted

Exposure setting

Auto, Program AUTO (with Program Shift), Shutter priority, Aperture priority, Manual, Scene selection (Portrait, Landscape, Macro, Sports action, Sunset, Night view / portrait)

Exposure compensation

+/-3.0 EV, 0.3 EV / 0.5 EV steps selectable

AE bracketing

Bracket: Cont.. / Bracket: Single, with 0.3 / 0.5 / 0.7 EV increments, 3/5 frames selectable

ISO sensitivity (REI)

AUTO: ISO 200 - 1600 (lower limit / upper limit selectable )

ISO range

ISO100 - 3200 equivalent (Up to ISO 6400 can be set as expanded ISO range.)

ISO steps

1/3 EV step


Built-in flash system

Manual popup; approx. GN 12 (in meters at ISO 100);

coverage of up to 16 mm (in the focal length);

approx. 3 sec. recycling time; flash-ready indicator

Flash metering system

ADI flash / Pre-flash TTL / Manual flash

Flash mode

Autoflash, Fill-flash, Rear sync, Slow sync, Manual flash,

Red-eye reduction, High speed sync (with external flash)

Flash compensation

+/- 3.0 EV (0.3 / 0.5 EV steps selectable)

Flash bracketing

3/5 frames, 0.3 / 0.5 / 0.7 EV steps selectable

External flash

Sony α System Flash

Wireless control: available



Electronically-controlled, vertical-traverse, focal-plane type

Speed range

1/8000 sec. - 30 sec., bulb

Flash sync speed

1/250 sec. (Super SteadyShot off), 1/200 sec. (Super SteadyShot on)


Drive mode

Single-frame advance, Continuous advance (H/L selectable),

Self-timer (10 sec. / 2 sec. delay, with mirror-up function)

Continuous advance rate

Hi: approx. 5 fps max., Lo: approx. 3 fps

No. of frames recordable with continuous advance

RAW: 18, cRAW (compressed): 25, RAW+JPEG: 12, cRAW+JPEG: 12, JPEG (Extra fine): 16, JPEG (Standard/Fine): until memory card is full

Camera Function

Depth-of-field preview

Yes (by pressing Depth-of-field preview button)

Auto review

10 sec. / 5 sec. / 2 sec. / Off selectable

LCD Monitor

LCD screen size

7.5 cm (3.0 type) TFT

Total number of dots

921,600 (640 x 3 (RGB) x 480) dots

Field of view


LCD brightness setting

+/-5 steps


Print function

Exif Print, Print Image Matching III, PictBridge, DPOF setting

Remote Control


With optional RM-S1AM or RM-L1AM



PC control

Image data transfer and camera control with supplied software


Dimension (WxHxD)

Approx. 141.7 x 104.8 x 79.7 mm (excl. protrusions)


Approx. 690 g (w/o batteries, memory card, body accessories)

Operating temperature

32 - 104 degrees F (0 - 40 degrees C)

Specifications are based on the information at the time of printing and are subject to change without notice.


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