The Sony A700 features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, rugged magnesium alloy body construction.
The A700 camera is engineered to be fast and ultra-responsive so as to become a virtual extension of your own senses, Oyagi said, capturing fleeting moments as you see them.
A newly developed, auto-focus system features 11 wide-area sensors, including a centre dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Oyagi said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.
The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.
The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.
The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.
Sonys Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.
There is an extensive array of customization options to personalize the camera to match shooting styles. The units quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.
Up to 28 camera settings can be stored in one of three user memories for instant recall. The units custom function button can be assigned to 15 frequently-accessed functions.
With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.
than life photo-viewing
Increasingly, consumers are looking to view their photos beyond the traditional means of computer monitors, says Patrick Lapointe, marketing manager, consumer displays, Sony Canada. PhotoTV HD allows customers to view photos in high-definition on the large screen, as though they were actual printed photos without compromising quality, sharpness, gradation or colour.
A flexible system
The camera will be introduced with two new lenses, bringing Sonys lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 5.6 lens features a distinctive zoom range (35mm equivalency of 24 157.5 mm); compact, lightweight design; and internal focusing.
Sonys full line of accessories will also expand to include a new VG-C70AM vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the cameras LCD screen.
Memory that keeps up with the camera
The a700 is equipped with a CompactFlash card slot that will offer the consumer uncompromised speed and precision. The new 300x CompactFlash card offers a high-speed transfer rate of 300x (45MB/s write), which can be achieved when used with UDMA (Ultra Direct Memory Access) enabled equipment, such as the a700. Using a higher speed CompactFlash card with a D-SLR enhances the maximum bursts for continuous shooting.
Consumers who purchase the new a700 can expect technical advancements and breathtaking photo quality, says Sumant Sharma, product manager, recording media, Sony Canada. With a CompactFlash slot, the a700 is also equipped with the ultimate support available. The 300x CompactFlash will support the end user with high transfer rates and high storage capacities.
An image recovery feature is available through which the memory card attempts to recover some of the data which the user is unable to read. The new 300x CompactFlash cards will be available in two capacities, 4GB (NCFD4G) and 8GB (NCFD8G). The 4GB card is capable of capturing up to 682 photos at a 12 megapixel setting (JPEG FINE) by the a700. The 8GB card is capable of capturing up to 1,363 photos at a 12 megapixel setting (JPEG FINE) by the a700.
The a700 is compatible with Microdrive® media cards and also accepts Memory Stick Duo and Memory Stick PRO-HG Duo media cards through a supplied adaptor.
The DSLR-A700 body will be available in late September at an MSRP of $1,599.99 Canadian while the DSLR-A700P kit (body and 16-105mm zoom lens) will be available in November at an MSRP of $2,049.99.
The SAL16105 16-105mm zoom lens will also be available in November at an MSRP of $749.99 CDN. The HDMI cables, VMC-15MHD and VMC-30MHD, will be available in September at $119.99 and $79.99 CDN respectively.
The CompactFlash cards, NCFD4G and NCFD8G, will also be available in September at an MSRP of $199.99 and $349.99 CDN respectively.
12.24 MP Exmor Imaging Sensor
All-new 12.24 effective megapixel Exmor CMOS sensor. This new sensor sensor performs A/D conversion using dedicated convertors that are located close to each element array on the sensor itself. Analogue noise cancellation prior to A/D conversion is complemented by further on-chip noise reduction once signals have been digitised.. Advanced on-sensor A/D conversion yields rich tonal reproduction with high signal-to-noise ratio.
Super SteadyShot® Image Stabilization
Equivalent correction now extends from 2.5 to 4 stops (depending on lens, camera settings and shooting conditions).
Bionz Image Processor
Dynamic Range Optimizer
Continuous 5 Frames-Per-Second Advance at 12.24 MP
The high-speed processing power of its Bionz engine, a quick-response coreless motor to drive the shutter, and dual mirror stoppers to prevent mirror bounce -- they all enable the a (alpha) DSLR-A700 to capture action more effectively at either 5 or 3 frames per second, even shooting at full 12.24 MP resolution. You can also shoot continuously to the limit of available memory in JPEG Fine and Standard modes.
Advanced Pentaprism Viewfinder
With a bright focusing matte, an optical glass prism and glass lenses that prevent ghosts inside the finder, the a (alpha) DSLR-A700s viewfinder image makes it easier to see your subject, compose your shot and adjust focus manually.
Eye-Start® Autofocus System
The a (alpha) DSLR-A700 begins its precision autofocus adjustments the moment you bring your eye to the viewfinder -- so youll be ready to catch the perfect moment.
11-Point Center Dual Cross AF Sensor
A newly developed Sony AutoFocus system with a large f2.8 sensor improves your ability to frame the subject and capture moving subjects with greater focusing precision -- and a focus drive clutch lets you switch seamlessly between auto and manual focusing by pressing a simple button.
Super-Accurate Exposure Control
A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy in a wide range of lighting conditions.
Simple Camera Control Menus
Even with all its high-tech features, the a (alpha) DSLR-A700 is amazingly simple to operate -- and a quick press of the Function (Fn) button switches the LCD display from standard menu information to a new Quick Navigation screen for camera setup via joystick and forward-back controls. The menus are easy and intuitive -- and memory function lets you save and recall personalized camera settings.
Creative Custom Settings
The a (alpha) DSLR-A700 is designed to bring out your creativity with a wide range of auto preference settings, including four basic image styles (Standard, Vivid, Neutral and Adobe RGB) and three style-box memory settings for quick setup in special events like weddings and competitive sports.
Easy-to-Use Exposure Mode Dial
The a (alpha) DSLR-A700s top-mounted dial gives you quick access to Program Auto, Aperture priority, Shutter-speed priority, Manual and full Auto exposure setting modes -- as well as six scene selection modes that optimize camera focus, exposure, brightness, contrast and other settings for Portrait, Landscape, Macro, Sports Action, Sunset and Night View/Portrait scenes.
Quick Setting Recall
The C button allows you to make changes more quickly by calling up Creative Style settings, Exposure compensation, Flash compensation and many more operating modes and camera functions.
To give you confidence for long shooting sessions in the field, the a (alpha) DSLR-A700 can take up to 650 shots3 on a fully charged NP-FM500H InfoLithium® battery -- with indication in percentage of about how much battery power remains.
The a (alpha) DSLR-A700 flip-up flash covers a wide focal range, synchronizes at 1/250 sec., supports red-eye reduction and slow flash features as well as manual flash mode to set flash intensity.
A wireless flash signal is available for external flash synchronization.
Changing lenses in a DSLR can allow dust to enter the camera -- so to help keep the CMOS imager cleaner for better pictures, the a (alpha) DSLR-A700 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.
Rugged Magnesium Alloy Body
The a (alpha) DSLR-A700 is built to very high standards of durability and performance -- so you can shoot on location in difficult conditions with confidence that your equipment can handle the challenge.
XtraFine 3.0 LCD Screen with 921k Pixels
With almost 1 MP performance, its like having a high-resolution photo viewer built into your camera -- and the a (alpha) DSLR-A700s amazing photo-quality screen displays sharp, bright images even outdoors with a wide viewing angle so you can share photos more easily.
HD Viewing with HDMI Output
You can choose between standard 3:2 and widescreen 16:9 aspect ratio -- and with new Bravia® HDTV models, photos are automatically optimized in sharpness, gradation and color reproduction for HD display.
Versatile Recording Formats
Images can be captured in RAW, cRAW (optimized for fast action), RAW+JPEG and three JPEG modes (Extra Fine, Fine and Standard), for greater versatility in every digital photo application.
Powerful Supplied Software
The a (alpha) DSLR-A700 comes with a powerful RAW conversion and image management system and newly developed RAW software that gives you the power to handle large volumes of RAW data while taking full advantage of the sophisticated imaging capabilities of the a (alpha) DSLR-A700.
Dual Media Options
For image capture with optional media you may already own, the a (alpha) DSLR-A700 has built-in slots for both CompactFlash Type I/II media and Memory Stick Duo media or high-capacity Memory Stick PRO Duo media.
In index view,
the monitor can be set to display 4, 9, or 25 frames according