Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the worlds first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the worlds smallest and thinnest AVCHD capable cameras.
These are the first Cyber-shot cameras with in-camera High Dynamic Range (HDR) for managing difficult lighting situations and TransferJet wireless technology for sharing, storing and viewing images. The HX5V model is also the worlds first still camera to include GPS + Compass and Optical SteadyShot with Active Mode technologies.
With Sonys Exmor R back illuminated CMOS sensor technology, these cameras provide excellent low-light performance, 10fps burst shooting and the new Intelligent Sweep Panorama feature.
In addition to its cameras, Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory Stick memory card (model MS-JX8G) with wireless a transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIO® F Series notebook.
Adding to the outstanding low-light performance and impressive Sweep Panorama feature, we are providing high-quality movies with full HD video, stereo sound recording when capturing movies on the go and an in-camera HDR solution for capturing high-contrast scenery. Sony can provide these solutions because of its expertise with other imaging products including Handycam® camcorders and Alpha® DSLR cameras, said Kelly Davis, director of the Digital Imaging business at Sony Electronics. Our goal is not only to make it easy for consumers to get the best shotstill or videobut also to have the best sharing experience.
Stills and Videos
The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.
HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sonys Exmor R sensor and Bionz processor help to correct these issues.
With social networking sites becoming more popular, people want to share more details of their experiences. The GPS + Compass feature provides a fun new way to share where they were -- beyond the location. Using the free online satellite imagery application, Google Earth, users can view the images from a birds eye view or from the direction in which the photo was taken. The GPS function automatically adjusts the cameras internal clock by selecting the travelling area, without the hassle of setting the time manually.
Way of Sharing, Storing and Viewing
TransferJet is perfect for sharing on the go. You can select up to 10 pictures and transfer them from camera to camera. For storing images, you can place the HX5V or TX7 cameras on the lower left-hand corner of the VAIO F Series notebook and import photos. For sharing at home on devices which do not have the technology, you can connect the TransferJet Station to any device with a type-A USB port, including your TV, digital photo frame or PlayStation3®.
for Technology Enthusiasts
In addition to its AVCHD video capability, the HX5V camera has Optical SteadyShot with Active Mode, which lets you capture moving subjects such as kids walking or running. It allows a moveable lens element to shift with greater range of motion10 times the range of the Optical Steady Shot feature at wide end in standard modeduring camera shake. The feature reduces hand shake so users can shoot smoother movie footage on the move. The cameras also have an HDMI output adapter (HDMI cable required) for easily connecting to an HDTV for viewing pictures and movies.
The DSC-TX7 camera is also compatible with the Party-shot (model IPT-DS1) automatic photographer, which pans, tilts, zooms and adjusts composition to capture spontaneous images. Additionally, an embedded touch sensor located on the front edge illuminates when the TX7 camera is attached. By touching the sensor, the camera goes into the "On-demand shot" mode, which allows users to select the shutter timing without losing the advantage of Party-shot's built-in intelligence.
To give customers greater choice and enhance the overall customer experience, the TX7 and HX5V cameras feature a memory card slot compatible with both Memory Stick (Pro Duo) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC and microSD/SDHC memory cards.
Additional features found on HX5V and TX7 include iAuto, which detects eight and nine scenes, respectively, and optimizes camera settings and Easy Mode, which simplifies the camera menu. Optical SteadyShot image stabilization reduces blur without impacting image quality, Face Detection and Smile Shutter technology, which captures faces and smiles naturally.
A New Way
to Share Photos and Videos Online
This spring, Sony will launch a new service and a new integration with Facebook® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the PMB and PMB portable software applications that are embedded with bloggie and Cyber-shot cameras and bundled with Handycam®, bloggie, Cyber-Shot and a (alpha) products. The Facebook integration complements the existing sharing capability with such sites as YouTube and Picasa Web Albums.