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January
7th, 2009
Sony today announced
a new 12-megapixel Cyber-shot camera named the Sony Cybershot DSC-W220.
With 12 megapixels
for large, detailed images, a 4X optical zoom with a wide angle
30mm lens that is ideal for landscape, indoor and group photos,
the compact Sony DSC-W220 is housed in a sleek metal body and will
be available in a range of colours, including black, pink, silver
and blue.
The entry-level
DSC-W220 model has features that until now were only found in higher-end
models (Sony Cyber-Shot DSC-W150
and DSC-W170), including Intelligent Scene Recognition and Dynamic
Range Optimizer.
“The DSC-W220
is perfect for customers who forget to change settings to the right
scene mode, do not have the time to change settings or do not know
what setting to use” said Karim Noblecilla, senior product
marketing manager in the Digital Imaging Division at Sony Electronics.
“It chooses the correct scene mode, which makes it easy to
use.”
Intelligent Scene
Recognition automatically recognizes a total of five scenes—twilight
portrait, twilight, twilight using a tripod, backlight and backlight
portrait. It optimizes camera settings for shooting situations,
taking an additional shot in low and bright light scenarios when
there are two different approaches to shooting a scene so users
can choose which picture they would like to keep.
The Sony Cybershot
DSC-W220 Dynamic Range Optimizer uses a sophisticated algorithm
to determine the best exposure and contrast settings in almost any
shooting environment, giving images a natural look with clearer
details that match what you see with your naked eye.
The Sony DSC-W220 has a 2.7-inch LCD screen (measured diagonally)
and Carl Zeiss® Vario-Tessar 4X optical zoom lens with 30 millimeter
(equivalent) wide angle view. It includes Optical SteadyShot™
image stabilization to minimize blur without affecting picture quality.
Sony’s Smile Shutter™ technology automatically captures
a smile the moment it happens. You can use the adult or child priority
setting when shooting scenes containing both adults and children,
and the camera will distinguish one face from another.
Picture Motion
Browser (PMB) software bundled with the Sony W220 allows you to
quickly organize images on a compatible PC and upload images to
the Web. You can search and organize images by event, smile or face,
including children and infants. Then you can display them in calendar
or chronological views organized into folders. Of course, you can
also share, print or save your scrapbooks.
Images can be
stored and managed on both the camera’s 15MB internal memory
and an optional Memory Stick® media card. The camera’s
high definion output and HD slideshow with music let you share images
on HDTV sets, including Sony’s BRAVIA® flat-panel LCD models
(HDMI cable not included).
Pricing
and Availability
The DSC-W220 camera
is available in silver, black, pink and blue for about $190 US.
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