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Sony Cyber-shot DSC-H9
and DSC-H7 Digital Cameras

Sony has today introduced their next generation long range zoom cameras, the 8.1 MP Sony Cyber-shot DSC-H7 and DSC-H9, both featuring a 15x optical zoom combined with Sony's Super Steady-Shot image stabilization technology.



The Sony Cyber-shot DSC-H9 packs an array of hi-tech features, including a 3.0” LCD screen with tilt-up design, Advanced Sports Mode (1/4000 sec.), and the Sony NightShot system for shooting in darkness by infrared light, and Face Detection to bring out the best in faces.

The main difference beween the two cameras is that the Sony DSC-H7 features a slightly smaller 2.5" rear LCD viewing monitor and lacks the Sony NightShot system.

Both the Sony Cyber-shot DSC-H7 and the DSC-H9 incorporate Sony's Super SteadyShot optical image stabilization system and feature a high sensitivity (ISO 3200) mode for low-light shooting without flash. A new High Definition (HD) output now lets you share memories in high resolution detail on compatible HDTV screens.

The Sony Cyber-shot DSC-H7 and DSC-H9 will be sold in either a black or silver body colour and are expected in stores by May.


Sony Cyber-shot DSC-H7

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Since the Sony Cyber-shot DSC-H7 and DSC-H9 share much of the same technology, the features dicussed below apply to both cameras unless otherwise mentioned.

Sony Cyber-shot DSC-H7 and DSC-H9

Sony Cyber-shot DSC-H9 back view

• High-Power Carl Zeiss® 15X Optical Zoom
A superb lens for bringing long-distance subjects up close, the pro-quality Carl Zeiss® Vario-Tessar® lens design of the DSC-H9 and DSC-H7 provides 15X Optical zoom design -- with 25X HD Digital zoom to enlarge the center portion of the picture so you see even more detail.

• 8.1 MP Super HAD™ CCD
More megapixels give you more detail and definition for editing, cropping, and making large digital prints. Sony’s advanced Super HAD™ (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

• Large, Clear LCD Screens, Simple Controls
The Sony DSC-H9 incorporates a large bright 3.0" Clear Photo LCD Plus™ screen that tilts up for convenient low-angle shooting, while the DSC-H7 features a non tilting 2.5" Clear Photo LCD. Both cameras also feature simple camera menus, a new GUI Home button, and a Function Guide display that makes it easier to learn camera setup operations.

• NightShot® Infrared System
Sony’s NightShot system found exclusively in the Sony DSC-H9 provides infrared illumination for shooting in neardark or totally dark conditions without using a flash -- so you can capture sleeping children, nocturnal animals and creative night scenes that lie beyond the power of conventional cameras.

• Advanced Sports Mode
To capture fast-moving subjects in splitsecond detail, this innovative shooting mode combines high shutter speed (1/4000 sec.) with Intelligent Continuous AF that responds more quickly to rapid motion -- a great way to catch the perfect moment in sports, children’s games, pet tricks and more.


Long-Distance Flash

A powerful flash provides extra illumination to light up subjects farther from your camera, with precise light control and the ability to adjust flash for both front and rear sync when shooting at low-speed sync setting.

• High Sensitivity Mode With Super SteadyShot® image stabilization to minimize blur.
High Sensitivity Mode (ISO 3200) lets both the Sony DSC-H9 and DSC-H7 shoot effectively in low light without flash to preserve the mood -- and Sony’s original Clear RAW™ NR (Noise Reduction) image processing technology helps suppress the color noise that can accompany high sensitivity shooting.

• Face Detection
By automatically controlling focus, exposure, color and flash, this new Sony feature reveals faces in shadow, makes skin tones look more natural and eliminates harsh facial glare -- to help bring out every expression on every face in every shot, so you’ll capture the personalities and emotions that make memories come alive.

• HD Output
Your photo album can go high-def -- with direct HD output to your compatible HDTV screen, so you can view DSC-H9 or DSC-H7 still photos in spectacular high definition clarity and detail. Your life never looked so exciting!

• HD Slide Show with Music
It’s the high-definition viewing experience that makes photos come alive on compatible HDTV screens, accompanied by your choice of visual effects and any of four preset musical selections stored in memory or your favorite MP3 tunes downloaded from PC to your camera for use as background music.

9-Point Auto Focus Because an off-center subject can make your shot more interesting, both the DSC-H9 and Sony DSC-H7 can measure auto-focus precision at 9 points on your screen -- giving you greater creative freedom to compose your image.

• D-Range Optimization
Powered by the exclusive Sony Bionz highspeed processing engine, D-Range Optimization preserves image data in bright highlights and reveals more detail in shadows or backlit areas -- for great results even in difficult lighting conditions.

• In-Camera Retouching
Both cameras allow you to add creative effects to your photos after you shoot -- including soft edge filter to soften backgrounds, cross filter to place starry “ dazzles” at highlight points, partial color filter to mute surrounding colors, even fish-eye filter to create interesting fish-eye lens effects.

• In-Camera Red-Eye Reduction
In-Camera Red-Eye Reduction. Irritating “ glowing eyes” can ruin even the most creative photos -- so both the DSC-H9 and DSC-H7 give you in-camera correction at the touch of a button to reduce lingering red-eye effect that other systems might miss.

Remote Control Function Features
Included handy remote control allows you to among others scroll through and view images with the camera connected to a larger TV screen. (HD 1080)

Also functions as an infrared remote trigger with zoom control and shutter release.


Sony Cyber-shot DSC-H9 and DSC-H7

DSC-H9: 3.0-inch Flip-up Clear Photo LCD Plus with 230.000 pixels

DSC-H7: 2.5-inch non tilting Clear Photo LCD Plus with 115,000 pixels

 0.2-inch 201,000 pixel LCD, TTL EVF
Lens Construction
13 Elements in 8 Groups, 4 Aspheric Elements/ 1 ED
Yes/ Yes
Lens Type
 Carl Zeiss® Vario-Tessar®
Recording Media
 31MB internal Flash Memory, optional Memory Stick® DUO Media, optional  Memory Stick DUO PRO Media
 Imaging Device
 1/2.5" Super HAD CCD
 8.1 MP
Total Zoom
Optical Zoom
Digital Zoom
 0-2.0X (Precision)
Exposure Compensation
 ±2.0 EV, 1/3 EV Step Increments
Focal Length
 5.2 - 78 mm
35mm Equivalent
 31 - 465 mm
 9 Area Multi-Point AF, Monitoring AF, Flexible Spot AF
 Auto, 80, 100, 200, 400, 800, 1600, 3200
Shutter Speed
 1/4-1/4000 sec. (Auto), 1-1/4000 sec. (Program Auto), 8' - 1/2000 (Aperture
 Priority), 30" - 1/4000 (Manual/Shutter Priority)
Aperture Range
 Auto, ( f2.7-5.6 W ) / ( f4.5-8 T )
Macro Mode
Burst Mode
 Up to 100 shots at 2.2 fps (all resolutions)
Media/Battery Indicator
Memory Stick PRO; Media Compatibility
 Tested to support up to 8GB Memory Stick DUO PRO; media capacity; does  not support Access Control security function.
Color Mode(s)
 Black & White, Natural, Sepia, Vivid
Red-Eye Reduction
 Yes (On/Off all modes)
Self Timer
 Yes (10 seconds, 2 seconds, Off)
Still Image Mode(s)
 Burst, Normal JPEG (Fine/Standard), Bracket Exposure
White Balance
 Automatic, Cloudy, Daylight, Fluorescent 1, Fluorescent 2, Fluorescent
 3,Incandescent, Flash, Manual
Movie Mode(s)
MPEG VX Fine with Audio (640 x 480 at 30fps) (MPEG VX Fine requires Memory Stick DUO PRO media), MPEG VX Standard with Audio (640 x 480 at 16fps), Presentation Mode (320 x 240 at 8.3fps)
Power Save Mode
Yes (after approx. 3 min. of inactivity)
Scene Mode(s)
Advanced Sports Shooting, Beach, Fireworks, High Sensitivity, Landscape, Portrait, Snow, Twilight, Twilight Portrait
AF Illuminator Light
PictBridge Compatible
Multi-Pattern Measuring
SteadyShot® Image Stabilization
Nightshot Infrared System
Only available on the Sony DSC-H9
Audio/Video Output(s)
 Yes via Multi-Use Connector
USB Port(s)
 Yes (Supports USB 2.0)
Flash Mode(s)
 Auto, Forced On, Forced Off, Slow Synch
Battery Capacity
 3.6V, 960 mAh
Battery Type
 Lithium-Ion NP-BG1
Limited Warranty
 1 Year Parts & Labor
Operating System Compatibility
 Microsoft® 2000 Professional, Me, XP Home and Professional;Macintosh® OS 
 9.1/9.2/OS X (10.0-10.4)
Supplied Software
 Windows: Picture Motion Browser Vers 2.0 + USB Driver
Supplied Accessories
 NP-BG1 rechargeable battery
 BC-CSG battery charger
 Flower Lens Hood
 Lens Adaptor Ring
 Lens cap with strap
 A/V and USB multi-connector cables
 Shoulder strap
 Remote Commander
 Software CD-ROM
 Note: No Memory Stick® DUO media or adaptors are included.
Battery Life
DSC-H9: 300 shots, 150min (CIPA standard with LCD screen on)
DSC-H7: 280 shots, 140min (CIPA standard with LCD screen on)
DSC-H9: 546g with battery and card
DSC-H7: 514g with battery and card
Available Colors
 Black, Silver

Sony Cyber-Shot DSC-H7 and DSC-H9 available in silver or black

Sony DSC-H7 and DSC-H9
Press Release

Las Vegas- February 27, 2007- Responding to the growing demand for super zoom digital cameras, Sony is introducing its new 8-megapixel DSC-H9 and DSC-H7 models. Designed to appeal to families with budding athletes in their broods, the cameras debut Sony’s new advanced sports shooting mode.

This mode combines high shutter speed shooting and intelligent continuous auto-focusing. The cameras can quickly focus on fast-moving subjects by predicting where those subjects will be in the frame. This predictive technology also helps to reduce shutter lag, the time it takes for the camera to focus and shoot.

Both cameras feature powerful Carl Zeiss® 15x optical zoom lenses for up-close shots of big plays on the field. You won’t miss the look of victory in your champion’s face with Sony’s new face detection technology. It can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure for correctly exposed, sharp photos.

The Big Game Is Even Bigger In High Definition

Half the fun is playing the game and the other half is re-living the experience by viewing and sharing your photos. Why huddle around the PC to look at pictures when you can impress family and friends with the visual impact of the game in the utmost clarity, color and detail on an HDTV set.

These new cameras feature high-definition outputs. Simply connect them to your HDTV with the Sony VMC-MHC1 high-definition component cable, sold separately, and turn photo viewing into an entertainment experience.

Shoot At The Speed of Life

Even if you’re not at full speed during the soccer match on Saturday morning, the H9 and H7 models will be. These new cameras can shoot up to 1/4000 of a second, a critical speed for capturing fast-moving sports and freezing the action.

Both cameras are powered by the Bionz™ processing engine, first used in Sony’s Alpha digital SLR camera system. This new circuitry speeds up response times and delivers the fast image processing speeds needed to produce color-rich, detailed pictures for true high-definition photo viewing.

Capturing fast action does not have to result in blurry photos. The H9 and H7 cameras incorporate Super Steady Shot® optical image stabilization to minimize blur caused by camera shake, an important feature when shooting at slow shutter speeds at full zoom. Their high sensitivity, up to ISO3200, also helps to fight blur resulting from fast-moving subjects.

The H9 camera takes fast-action shooting a step further. It sports a 3-inch, flip-up LCD screen so that you can shoot comfortably from nearly any position. You can hold the camera low to the ground for eye-level shots of kids, without having to contort yourself or crawl on the ground, or hold it high for shots of the crowd. The H7 camera has a non-articulating but large 2.5-inch LCD screen for easy sharing and viewing.

Capture The Mood

The Sony DSC-H9 camera is the only Cyber-shot model in this year’s line to feature NightShot® technology. This feature allows you to take photographs in environments with virtually no light so you won’t miss the action, even at a late night game.

Both cameras’ high sensitivity (up to ISO 3200) will also help preserve the mood of your pictures by capturing well-exposed, natural-looking photos, even in challenging low-light conditions. You can shoot at higher shutter speeds to take in the maximum amount of light without using the flash. Picture noise, common to pictures shot at high ISO levels, is minimized by Sony's Clear RAW ™ noise reduction technology.

The Winning Finish

The H-series cameras incorporate selectable in-camera editing functions so you can spend more time on the field and less time behind a computer.

Equipped with Sony’s Dynamic Range Optimizer, the new cameras can analyze captured image data and instantly determine the best exposure and tonality of each picture before JPEG compression. Other helpful in-camera functions include red-eye correction and photo retouching effects with filters.

Select from one of four filter options for creative fun, such as the partial color filter that can highlight your star athlete in color while the background of the photo is in black-and-white.

The DSC-H9 and DSC-H7 cameras will ship in April for about $480 and $400 US, respectively. The VMC-HD1 high-definition component cable will also be available in April for about $40 US.

Additional accessories include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases.


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